Earlier quoted context omitted.
They'll never become 'X', except internally. They'll always be known as "the site formerly known as Twitter". Just like Prince.
It will take. We once called KFC "Kentucky Fried Chicken."
> This wasn’t so much of a problem when Kentucky Fried Chicken became KFC—lots of us already called it that
https://slate.com/business/2004/05/what-does-kfc-stand-for-n...
Twitter has always been Twitter