Earlier quoted context omitted.
People just google “bob builder” anyway. Domain doesn’t matter so much.
And then your competitor advertises for "bob builder". And then you start whining about how mean google is, even though you were the one who decided to use google as a domain resolution service, which it was not intended for. There's a reason amazon decided to refer to itself as amazon.com until everyone got it, and that probably saves them billions in google ads per year.
2. Even if people know they want amazon.com, they're still going to search for amazon.com instead of figure out where the url bar is.