11–20 of 45 posts
Am I missing something obvious here?
Slick mobile version. I'm reading the article from my iPhone and I'm impressed.
I love it. It's all Dustin Curtis' doing and design. http://dcurt.is/ . He created the SVBTL blog network I'm a part of.
Earlier quoted context omitted.
I love it. It's all Dustin Curtis' doing and design. http://dcurt.is/ . He created the SVBTL blog network I'm a part of.
Was just reading your website and saw the Joe Vs. The Volcano clip. That's one of my favorite movies and I've never met anyone else that has even heard of it, much less quotes from it. We might have to be friends.
How does this make sense? It seems to be assuming that the conversion rate is independent of the product's price, the product's quality, and, perhaps even more crazily, what the product is and how it relates to the search term. Am I missing something obvious here?
The idea that a potential market can be understood through such a swift and simplistic means is taking the paradigm of Adwords testing to absurd lengths.
Earlier quoted context omitted.
Was just reading your website and saw the Joe Vs. The Volcano clip. That's one of my favorite movies and I've never met anyone else that has even heard of it, much less quotes from it. We might have to be friends.
That's awesome :) Fantastic movie. Are you on twitter or facebook or have a blog?
How does this make sense? It seems to be assuming that the conversion rate is independent of the product's price, the product's quality, and, perhaps even more crazily, what the product is and how it relates to the search term. Am I missing something obvious here?
If the Google ads list the price of the item clearly, then perhaps the conversion rate won't suffer so much, as those who click through are mostly the subset of people who are willing to pay the higher price.
But, if the ads do not list the price, then we have to assume that some fraction of those who click through will be scared off by the price, and that those same people would have bought had the price been lower.
Furthermore, as has been demonstrated in many A/B testing case studies, a website's conversion rate is heavily dependent on copy, design, product photos, and other such factors. It's not unusual to see sales double after a good round of A/B optimization. And that's just taking into account cosmetic changes. If you consider other market factors as well, you'll see that conversion rates can vary tremendously between different sites.
Therefore, I don't think you can just assume a given conversion rate and then solve for the price.
Too many businesses limit their marketing to their existing margins, instead of finding ways to increase their margins and open up more doors for marketing.
The way I see it... Businesses are investment vehicles and marketing is how you turn over your investment. The more times you can turn over your investment, the more money you make.
I am constantly perplexed by people bragging about how little they spend on advertising or marketing. I would be much more impressed if you bragged to me about how much you can spend on profitable marketing.
How does this make sense? It seems to be assuming that the conversion rate is independent of the product's price, the product's quality, and, perhaps even more crazily, what the product is and how it relates to the search term. Am I missing something obvious here?