RAM in 2010s were more expensive - or rather, more capped than it is today. Consumer desktop platforms always had 4 Unbuffered DIMM slots, servers had multiples of four RDIMM slots, and typical UDIMM were up to 8GB per slot although there were some 16GB modules towards the end of DDR3 era. SSDs were less advanced but were already exceeding 128GB in size when Optane appeared.
So there was significant hurdle going beyond 16GB per machine, and sales pitch for Optane was DRAM substitute at near-NAND density and cost. Which, if taken at face value, implied >64GB RAM without committing to server/workstation platforms. That was appealing, at least to me back then.
Nowadays you can buy 4 sticks of 32GB DDR4 or DDR5 modules for ~$350, which makes a hypothetical 64GB Optane DDR3 module a rather moot point.