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Large shares of consumers use social media out of a fear of missing out

bfi.uchicago.edu

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Re: Large shares of consumers use social media out of a fear of missing out

#91
post #50

One of the contributing factors here is that we keep calling these "social networks," but that's not really what they're being used for. If you look at an average user's feed, it probably breaks down into 30% traditional advertising, 20% nontraditional advertising (via influencers and friends shilling for their employers and promoting their side hustles), 30% content by people they have no social relationship with (c…

It is quite bizarre we call them social networks.

Actually I wonder if there’s a market for an actual social network that is restricted to only being social.

Maybe you can only have 100 connections and you can’t post links or rants. Just life updates and photos.

Re: Large shares of consumers use social media out of a fear of missing out

#92

I mean, yeah, that's an incredibly small amount of money to get everyone else to do something. I'd pay $1000 to have everyone lose their cars. Heck, if you could guarantee it would happen, I will pay $100k today so that everyone in the USA can no longer drive their cars. That means the opposite. The disutility is really low and the network utility is positive. If I charged you $29 to have all your peers lose Tik Tok,…

Why would you pay $100k to stop people driving their cars?

Re: Large shares of consumers use social media out of a fear of missing out

#93
post #71

Earlier quoted context omitted.

I don't understand why they don't just make the "reciprocity" argument. The fact that we allow Chinese social networks in the US while they block ours doesn't pass the smell test. To me, this line of argument is easier to rally around as it's more business focused and avoids free speech/national security debates which only serve to muddy the waters

Would you be fine with the same reciprocity regarding car export rules for instance ? On principle the "reciprocity" card can't be used only when it helps and discarded otherwise.

I think here, the question of reciprocal digital communication and the (free) flow of information is markedly different from the reciprocity of physical goods, as the latter has historically had far stricter entry requirements, regulatory, monetary, or otherwise.

Regarding the former, none of the global players are perfect when it comes to unencumbered access to their respective digital markets, but as Tiktok (and recently Temu) demonstrate, getting a foothold in one may be easier than another.

Re: Large shares of consumers use social media out of a fear of missing out

#94
post #91
post #50

One of the contributing factors here is that we keep calling these "social networks," but that's not really what they're being used for. If you look at an average user's feed, it probably breaks down into 30% traditional advertising, 20% nontraditional advertising (via influencers and friends shilling for their employers and promoting their side hustles), 30% content by people they have no social relationship with (c…

It is quite bizarre we call them social networks. Actually I wonder if there’s a market for an actual social network that is restricted to only being social. Maybe you can only have 100 connections and you can’t post links or rants. Just life updates and photos.

>> It is quite bizarre we call them social networks.

They used to be social networks until they got littered with short-term engagement boosting content and ads. Facebook in 2006/2007 was so awesome.

Re: Large shares of consumers use social media out of a fear of missing out

#95
post #91
post #50

One of the contributing factors here is that we keep calling these "social networks," but that's not really what they're being used for. If you look at an average user's feed, it probably breaks down into 30% traditional advertising, 20% nontraditional advertising (via influencers and friends shilling for their employers and promoting their side hustles), 30% content by people they have no social relationship with (c…

It is quite bizarre we call them social networks. Actually I wonder if there’s a market for an actual social network that is restricted to only being social. Maybe you can only have 100 connections and you can’t post links or rants. Just life updates and photos.

>Actually I wonder if there’s a market for an actual social network that is restricted to only being social.

There's a huge market for them. They're called private group chats, and they're popular everywhere. The problem is that you can't make much money off of that, precisely because they're socially valuable (i.e., they're strictly socially-driven, so there's no opportunity for in-line advertising, or recommending "new connections").

Re: Large shares of consumers use social media out of a fear of missing out

#98
post #91
post #50

One of the contributing factors here is that we keep calling these "social networks," but that's not really what they're being used for. If you look at an average user's feed, it probably breaks down into 30% traditional advertising, 20% nontraditional advertising (via influencers and friends shilling for their employers and promoting their side hustles), 30% content by people they have no social relationship with (c…

It is quite bizarre we call them social networks. Actually I wonder if there’s a market for an actual social network that is restricted to only being social. Maybe you can only have 100 connections and you can’t post links or rants. Just life updates and photos.

If you can make something that is 10x better than group chats, there may be a market. I'm assuming that someone soon will come up with something.

Re: Large shares of consumers use social media out of a fear of missing out

#99
post #4

>Among iPhone owners, a striking 91% of respondents indicate that they would prefer Apple to release the iPhone every other year rather than every year. Among respondents not owning the iPhone, this fraction is even larger, at 94%. I wonder why the 94% care so much about a phone that they do not even intend to own. I can't help but think that this study simply shows that more people should mind their own damn busines…

I tend to agree with your conclusion, but this this was a survey, and people were being asked their opinion. Was there even an "I dont care care" option. How much do they care, and have they ever thought about it before being asked?

Real opinion surveys are hard and you cant infer much from the results.

Re: Large shares of consumers use social media out of a fear of missing out

#100
post #4

>Among iPhone owners, a striking 91% of respondents indicate that they would prefer Apple to release the iPhone every other year rather than every year. Among respondents not owning the iPhone, this fraction is even larger, at 94%. I wonder why the 94% care so much about a phone that they do not even intend to own. I can't help but think that this study simply shows that more people should mind their own damn busines…

Perhaps some of those 94% believe Apple shouldn't waste the physical resources to create an iPhone every year. If they used an extra year worth of time and resources on making the phone better, maybe it wouldn't be such an incremental upgrade, use less precious physical resources, and create less waste.
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