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Large shares of consumers use social media out of a fear of missing out

bfi.uchicago.edu

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Re: Large shares of consumers use social media out of a fear of missing out

#4
>Among iPhone owners, a striking 91% of respondents indicate that they would prefer Apple to release the iPhone every other year rather than every year. Among respondents not owning the iPhone, this fraction is even larger, at 94%.

I wonder why the 94% care so much about a phone that they do not even intend to own.

I can't help but think that this study simply shows that more people should mind their own damn business.

Re: Large shares of consumers use social media out of a fear of missing out

#7
post #4

>Among iPhone owners, a striking 91% of respondents indicate that they would prefer Apple to release the iPhone every other year rather than every year. Among respondents not owning the iPhone, this fraction is even larger, at 94%. I wonder why the 94% care so much about a phone that they do not even intend to own. I can't help but think that this study simply shows that more people should mind their own damn busines…

Many are conscious about not having the newest stuff and would prefer the pressure not exist.

Re: Large shares of consumers use social media out of a fear of missing out

#8
post #3

Lots of people would be willing to do lots of things for lots of money until you actually give them the opportunity to do so. It's easy to spend hypothetical money.

$28 doesn’t seem like a crazy sum of money though. Passes the sniff test IMO.

Re: Large shares of consumers use social media out of a fear of missing out

#9
post #4

>Among iPhone owners, a striking 91% of respondents indicate that they would prefer Apple to release the iPhone every other year rather than every year. Among respondents not owning the iPhone, this fraction is even larger, at 94%. I wonder why the 94% care so much about a phone that they do not even intend to own. I can't help but think that this study simply shows that more people should mind their own damn busines…

Mind your own business

Re: Large shares of consumers use social media out of a fear of missing out

#10
post #4

>Among iPhone owners, a striking 91% of respondents indicate that they would prefer Apple to release the iPhone every other year rather than every year. Among respondents not owning the iPhone, this fraction is even larger, at 94%. I wonder why the 94% care so much about a phone that they do not even intend to own. I can't help but think that this study simply shows that more people should mind their own damn busines…

Many are conscious about not having the newest stuff and would prefer the pressure not exist.

Would that really help? There's a virtually unlimited supply of "stuff" one could desire & buy. There might not be a new iPhone this year, but would you look at that shiny new watch/console/TV/etc.

Either you care about owning status symbols or you don't, I don't think taking one of them off the market would make a difference.

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