As someone who spent close to $100k of his own money building a diet/fitness app that had to shutdown, I think I can add some constructive feedback. The comments on the product being a vitamin and not differentiating enough are all correct. The messaging is vague as well. Here’s the thing about the fitness industry: it’s incredibly saturated and fickle. There might not even be a way to differentiate yourself in this…
So many great points in here that I can't respond back in appreciation to all of them, but this one in particular is something that I articulated to a friend just last week:
> There has not been many successful fitness startups recently
Seems like there's a lot to learn and reflect on there!
I very much came at all of this from the product side of things (with gusto and confidence!), and it's only recently (perhaps far too late), that I am truly appreciating just how important the market is in business. (Sounds sooooo obvious in retrospect to say that, I know!)
I remember a phrase I heard a while back to startup tech founders that said something to the effect of "be sure you are working in fast moving water", which just makes so much sense...
And then there's Buffet + Munger's bias for betting on the market (vs founder)...
To say the last, I've at least scratched the surface of appreciating the power of the market in startups + PMF.