Earlier quoted context omitted.
Phones over-beautifying faces by default already happened with the iPhone XS, and it wasn't received well. See #beautygate: https://www.imore.com/beautygate
"Over-beautifying" never happened. Noise reduction/smoothing happens in camera processing even if you don't try to do it, because it's trying to preserve signal and that's not signal. If you want that noise, you have to actually put in processing that adds it back.
They call it 'instagram look' for quite some time, Apple is the worst among all phone manufacturers (in form of furthest from actual ugly reality, but a lot of people got used to it and actually prefer it now), but all of them are making it.