So we are now nested, what, six deep in forks? I've long since lost track: OpenSolaris => OpenIndiana => Illumos => this new thing ? are there some in-between steps? And we don't have 100% solaris api/abi compatibility. Or a Sun compiler. Or Sun drivers, necessarily. Or a real guarantee of future source releases from Oracle. Who/what is this for?
People who want to run ZFS for storage usage. ZFS is still better than Linux alternatives like LVM, BTRFS etc. To be picky, there is not an exact counterpart to ZFS under Linux.
And with clones etc. you can set up 1 master KVM image and then clone it 10 or 100 times, saving a lot of disk space in the process (ZFS clones only use the amount of space that is different from the original).
People who have a lot of Solaris experience or have to maintain a lot of Solaris systems already. Also people who are using Solaris zones.
People who are building backend systems that require or can use any/all of the above. Right now, no one cares what your Web SaaS service runs on, as long as it stays up and doesn't lose their data.
Solaris still has a better VM subsystem, IMHO, than Linux does, and performs very well under heavy loads that include disk activity.