51–59 of 59 posts
Earlier quoted context omitted.
Isn't Facebook doing the same thing and reporting active users as people who use the like button or post comments through their commenting system on 3rd party sites?
Clicking the Like button falls definitely into the "actively uses Facebook" slot, but commenting on 3rd party sites is indeed a gray area. But I'd be surprised if there is a lot of people who use Facebook only that way. Anyone has any numbers that could shine light on this?
If you are running a social network, then you publish how many people are actively doing stuff inside of it. Clearly, they are not doing this. If you are running an identity service which provides more information for the targeting of advertisements, then you publish how many "enhanced" profiles you now have. What you are trying to do is reach the people who would like to do that kind of advertising. Every time that…
This argument doesn't make sense. Google did profile pages long before Google+. And advertisers don't need your real name and baby pictures to target advertisements at you. (I personally see no value in this for any advertisers, but I'm speaking for myself and not Google.)
What a wonderful observation.
If you accept the characterization that Google's "free" software product users (us) are called Google's (eye balls) product for its clients (advertisers), the intriguing question is just which (new?) "client" of Google is interested in us as identified individuals.
Earlier quoted context omitted.
This argument doesn't make sense. Google did profile pages long before Google+. And advertisers don't need your real name and baby pictures to target advertisements at you. (I personally see no value in this for any advertisers, but I'm speaking for myself and not Google.)
> And advertisers don't need your real name and baby pictures What a wonderful observation. If you accept the characterization that Google's "free" software product users (us) are called Google's (eye balls) product for its clients (advertisers), the intriguing question is just which (new?) "client" of Google is interested in us as identified individuals.
If you are running a social network, then you publish how many people are actively doing stuff inside of it. Clearly, they are not doing this. If you are running an identity service which provides more information for the targeting of advertisements, then you publish how many "enhanced" profiles you now have. What you are trying to do is reach the people who would like to do that kind of advertising. Every time that…
This argument doesn't make sense. Google did profile pages long before Google+. And advertisers don't need your real name and baby pictures to target advertisements at you. (I personally see no value in this for any advertisers, but I'm speaking for myself and not Google.)
If you are running a social network, then you publish how many people are actively doing stuff inside of it. Clearly, they are not doing this. If you are running an identity service which provides more information for the targeting of advertisements, then you publish how many "enhanced" profiles you now have. What you are trying to do is reach the people who would like to do that kind of advertising. Every time that…
This argument doesn't make sense. Google did profile pages long before Google+. And advertisers don't need your real name and baby pictures to target advertisements at you. (I personally see no value in this for any advertisers, but I'm speaking for myself and not Google.)
Besides, it was the Picasa-requiring-profiles thing which was going down when RNCH started. That Other Thing wasn't even ready for prime time at that point.
If you are running a social network, then you publish how many people are actively doing stuff inside of it. Clearly, they are not doing this. If you are running an identity service which provides more information for the targeting of advertisements, then you publish how many "enhanced" profiles you now have. What you are trying to do is reach the people who would like to do that kind of advertising. Every time that…
If you are running a social network, then you publish how many people are actively doing stuff inside of it. Clearly, they are not doing this. If you are running an identity service which provides more information for the targeting of advertisements, then you publish how many "enhanced" profiles you now have. What you are trying to do is reach the people who would like to do that kind of advertising. Every time that…
This argument doesn't make sense. Google did profile pages long before Google+. And advertisers don't need your real name and baby pictures to target advertisements at you. (I personally see no value in this for any advertisers, but I'm speaking for myself and not Google.)
But being able to use data available to ascertain when you're about to have a baby, on the other hand is immensely valuable.
In fact, when I worked at Yahoo (left about 7 years ago), Yahoo had a major project to analyze clickstreams where one of the goals was to determine when you were near certain "life changes" such as buying a car, moving house... and having a baby. Because they result in lots of related spending, more so than most other periods of your life.
And being able to tie product recommendations to your friends is also immensely valuable, because social proof is one of the strongest drivers we have for making decisions. The closer you can get to implying that all of someones friends thinks your product is really cool, the easier the sale will get.
Earlier quoted context omitted.
> And advertisers don't need your real name and baby pictures What a wonderful observation. If you accept the characterization that Google's "free" software product users (us) are called Google's (eye balls) product for its clients (advertisers), the intriguing question is just which (new?) "client" of Google is interested in us as identified individuals.
Which client is interested in open source projects or self-driving cars?