Tourism if anything needs a way to point more people towards the long tail, not to crowd at the top.
How do you stop the cycle of places in the long tail from becoming "go-to" destinations because they're in the long tail, having all the local flavour diluted from catering to the tourism, before being fully gentrified into identikit tourist traps, and being abandoned once they're "at the top" with their original local businesses gone, and trying to cater to the tourists who've all vanished? While those tourists are…
If you pick from the long tail at random, you're unlikely to encounter many other tourists. The "go-to" destination problem really only happens if you outsource the long-tail mining to some centralized source (e.g. popular social media posts) that ends up sending many people to the same place.