The fragmentation is both a flaw and a feature. It means we have diversity in media vendors, at the cost of a pretty high cognitive load to just watch something… which app is it on? What’s the account login? Search the device main search, then go to each app and do its own individual search. All while dodging ads and autoplay and “what’s new” and “for you.”
It sucks for users. But it also sucks for developers, who have to maintain multiple apps for multiple platforms, even multiple generations per platform. And this affects users too, when a version of an app eventually gets dropped because the developer decides it’s too costly to maintain.
The diversity and competition is good, but there’s got to be a better way. The AppleTV platform makes some effort to bridge the gaps, but apps have to play along, and many decide to roll their own instead of using the provided APIs, complaining about the APIs not letting them do what they want to do the way they want to do it. To which I say, getting all these apps to do something in a consistent way is the point.
But whatever. I’m in no hurry to go back to huge cable bills. We told the industry to get on board with streaming if they don’t want piracy, and they did, so now here we are. Instead of digging through BitTorrent and newsgroups, we are juggling apps. ¯\_(°_o)_/¯