I came across the Kickstarter [1] for this as a Facebook ad and passed over it for all the reasons folks are citing below. Folding hanger? What's the use case? But watching the video, she's really put a lot of thought into this. The system with the paired rod is pretty slick. I love the notches for keeping the hangers spaced. This solves a problem not everyone has (not me, for instance--I have full-size closets), but…
Anyone who watched the first Indiana Jones film knows how sinister and awesome folding hangers are.
The use case is to be so prepared in life you have one in your leather trench coat to hang it up like a civilized person.