Earlier quoted context omitted.
If only someone would release a universal protocol that the app's native messaging apps could utilize to eliminate the need for these 3rd party messaging apps. Oh, right, it's called RCS and Apple refuses to support it.
Literally nobody wants RCS except Google and a handful of HN commenters. It’s so unwanted that Google had to scrap their original plan of making the carriers host the infrastructure and do it themselves, because the carriers didn’t give a shit. (And even Google doesn’t really have any love for RCS, they crawled back to it as a fallback plan with their tail between their legs when their own proprietary lock-in messagi…
To be fair, that wasn't Google's plan, that was the GSMA's plan. GSMA created the RCS spec, failed to get more than a handful of their members to use it, and kind of abandoned it to the wolves. For reasons I don't quite understand, Google decided it'd be a good idea to take it up, and then push it harder than any of their previous messaging services; but it's not like they came up with it.