Also so many people fail to understand why the spreadsheet is so convenient to end users, and as a result of this failure - provide sub-par UIs which actually make thing more difficult, not easier.
Sometimes one has to make a step back and understand that grannies did things right, even though they didn't have graphical UI - business was still running back in these early days, and actually what businesses need for most of the time is tabular view with options to do reactive functional calculations on top of it. Ask your SME friend and he'll confirm it.