Good writers, marketers and manipulators know this about people. You seed the ground with the concepts you'll need to introduce, so they're present in the person's 'model' and you can elicit them later, on request.
Formalizing things in the 'reversal curse' manner is like loading the 'mind' of the LLM with habits and assumptions and cutting off its ability to free-associate from seemingly relevant concepts… which is likely to be more valuable in the long run, because an LLM can contain more than a human can. That doesn't mean it will be more intelligent, but it seems reasonable to infer that the LLM can have a broader base of association to draw from, where we as humans tend to be restricted to associations from our own experience. We only get one shot at 'training data', though it's in countless sensory forms, where LLMs are stuck with language as their only window onto experience.
I'm loving the notion of leaving the prompt 'training' stark raving blank. Let's see what comes out of this giant pile of human verbal associations. It is only that, associations, but it's on a grander scale than we're accustomed to. Making it 'answer questions correctly' seems woefully unambitious.