Headline is wrong. Market paid $1K for the iPhone experience . Look at ads: specs versus "life goals" enablement. This is not a hardware product or parts bin price. If you pay $1,000 for a meal, you damn sure expect the restaurant to control the experience since the price isn't the cost of ingredients. And if you want to cook, that's great, but you're not getting to bring your own parsley, you hack together your own…
A top notch restaurant does not keep or retain ownership of your stomach, bowels, or shit after eating at their restaurant.
Apple "sells" hardware in a completely fraudulent way, by retaining control as a rental or lease, but advertises it as a sale.
You can play whatever word games and bad analogies, and they're not even wrong.