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Do Apple TVs not display ads? I have Google TV devices, in part because I can install what er I want on them, including 3rd part launchers that don't have ads.
Apple TV advertises its own content when you are on the homepage (even as a non-Apple TV+ subscriber so it's a little more aggressive than like sitting on the Netflix homepage as a subscriber) but as far as I can tell nothing more than that. Been a user for the last 7-8 years and I love the UX.
Otherwise, there aren’t really any ads except that if you linger over their app icon, it has a kind of “now showing” effect (no sound though). Seems a little more privileged compared to other apps in how much of the Home Screen it can use, but it’s really not obtrusive.
I really like my Apple TV.