Despite all the people saying this is not a bubble, it is. Small businesses like this would not have got money a while back. This is not a technology business, it has no first mover advantage, it does not require large amounts of capital to make stuff, maybe it will take off as a product category, but without a bubble it would not get $3 million, or indeed want that amount, being the sort of business you would grow o…
It's not a technology business? Is airbnb? You need a way to connect folks who are willing to board dogs with those who need boarding. How do you do that without technology? The bulletin board at your supermarket isn't going to make it happen.
It may not be particularly novel technology, but that sure as hell doesn't matter.
first mover advantage: I personally have no idea if any other options exist for this. I have no idea if they are a first mover in crowd-source kenneling options. It certainly doesn't matter. We've beat this topic to death in the startup community, first mover advantage is rarely an advantage in the first place.
without a bubble it would not get $3 million: Says who? Since I see no real signs of a bubble (in the traditional sense), I certainly don't agree. It's a relatively small amount of money for a business that is taking on a big market opportunity.
A bubble is not the presence of investment in the first place. It's not even the presence of a lot of investment. Bubbles form when investments (on a large scale) are shoved into increasingly irrational businesses or investment vehicles in order to cash-in on the perceived momentum of a space. When you're investing just because "startups are the place to be right now" then you're looking at a bubble.
Here we're talking about a company with a solid (proven) idea, in a big space, taking on a modest amount of money. I don't see the problem.