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Does the majority need to be part of it? Since day one the web was always built by the oddball minorities. It's easy to forget how weird it was considered to spend any amount of time online in the pre-smartphone era.
I noticed a kind of sickness that seems to have taken hold of many people working in tech over the last 15 years. The belief, that nothing can be done unless you got dozens of people, millions of funding and years of time. Or maybe it's just more younger people in this space, who don't remember that we used to build social networks in our free time in our garages? Now, maybe it's mainly a hacker news problem, because…
I think it's easier to convince someone they're wrong by showing than telling. This is fairly central to what I'm trying to do with my search engine project. Build something so profoundly contradictory to expectations about what is possible to make sticking to those notions completely untenable.
I think the SerenityOS gang does a fantastic job at this too, much better than I do arguably.