Partially responsible for this. (Sold Lockitron to Chamberlain in 2017 which became the basis for Amazon Key integrations.)
Contrary to the popular sentiment in a lot of the comments here, there’s not much value in the analytics. As we all painfully found out in the 2010’s, there are only two viable recurring revenue streams in the IoT space - charging for video storage and charging for commercial access. Chamberlain does both with the MyQ cameras and with the garage access program to partners like Amazon and Walmart. Both retailers have a fraud problem (discussed here https://news.ycombinator.com/item?id=38176891). “In garage delivery” promises dropping delivery fraud to zero - ie users falsely claiming package theft. That solution is worth millions to retailers, naturally Chamberlain would like a cut but only if they can successfully defend that chokepoint.
For historical reasons having to do with the security of three or four generations of wireless protocols used in garage doors they can’t (and products like ratgdo and OpenSesame exploit this.) Other industries such as automotive have a more secure chain of control over their encryption keys so one has to (for instance) go to the dealer to buy a replacement key fob for your Tesla for $300 and not eBay for $5.
Given the turnover in leadership there I’m not surprised the new guy needs to put their hand on the plate to see it’s hot, but there’s a reason this wasn’t implemented before and it wasn’t because of lack of discussion. I can see the temptation in going for monetization given their market share but I think this approach was ill conceived rather than fix foundational issues which would allow home users to integrate with 3rd party services and still charge industry partners for reducing incidences of fraud.