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Toyota's new $10k pickup

motortrend.com

1–10 of 137 posts

Re: Toyota's new $10k pickup

#3
Oooh, I would _absolutely_ buy one of these to tow with. (looks like that diesel has _enough_ torque for my needs.)

It's become almost impossible to find a cheap pickup truck in the US. Even older USED trucks are commanding $30K these days.

If they could fit this out to pass safety regs in North America and keep the price under $20K, it would be a license to print money.

Re: Toyota's new $10k pickup

#4
Not gonna lie, this thing looks pretty hot. With a lift and overlanding gear, this looks like it could be a fun rig. (I have no real overlanding experience, only wanderlust.)

Re: Toyota's new $10k pickup

#5
I mean, $10000 is almost enough to ignore just how ugly that thing is. I just don't see the comparison to the 70 series or Hilux, except vaguely, maybe similar to La Croix's relationship to water.

To be clear, I find the effort they put into "styling" it ugly; if they committed and made a utilitarian vehicle without the style-effort, it likely would look great.

Re: Toyota's new $10k pickup

#8
post #5

I mean, $10000 is almost enough to ignore just how ugly that thing is. I just don't see the comparison to the 70 series or Hilux, except vaguely, maybe similar to La Croix's relationship to water. To be clear, I find the effort they put into "styling" it ugly; if they committed and made a utilitarian vehicle without the style-effort, it likely would look great.

It's modular. Doesn't look bad at all when built out.

https://www.motortrend.com/reviews/2025-toyota-imv-0-pickup-...

Re: Toyota's new $10k pickup

#9

Oooh, I would _absolutely_ buy one of these to tow with. (looks like that diesel has _enough_ torque for my needs.) It's become almost impossible to find a cheap pickup truck in the US. Even older USED trucks are commanding $30K these days. If they could fit this out to pass safety regs in North America and keep the price under $20K, it would be a license to print money.

A small pickup, at least with any kind of ICE, is literally illegal to sell here due to CAFE regulations, which are strangely based on the footprint of the car. An actually small pickup would have to be as fuel-efficient as sedans and small SUVs, which isn't going to work out.

EVs will work, but not at that sub-$20k price point.

Re: Toyota's new $10k pickup

#10

> The Toyota Tacoma pickup is built in America for Americans and Canadians, to dodge the "chicken tax," ... https://en.wikipedia.org/wiki/Chicken_tax Yet another regressive slant in our tax system, inglorious legacy of an earlier generation.

Tacoma is a softer and less rugged vehicle than the Hilux, since people use them more like a car. People in third world countries use the Hilux as a work truck. People here in the US use a one ton truck for a work vehicle.
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