Max is taking 4K away from its legacy ad-free subscribers
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Re: Max is taking 4K away from its legacy ad-free subscribers
#2Who is Max? I really hate what HBO did here. I was very much liking the HBO Max era, and very much unimpressed with all of what’s happening now.
Re: Max is taking 4K away from its legacy ad-free subscribers
#3I cannot for the life of me understand the rebrand. This has got to be some idiot exec who just wanted to put their stamp on things.
One of those decisions that isn’t for the benefit of customers or shareholders—just the exec.
Re: Max is taking 4K away from its legacy ad-free subscribers
#4"Legacy" marketing wank. I signed up last year.
They want 33% more ($150 -> $200) for absolute no value at all.
A greedy profit-price spiral cash-grab is what it is.
Canceling the day before the renewal and back to torrents I guess. https://auth.max.com/cancel-subscription
Re: Max is taking 4K away from its legacy ad-free subscribers
#5Add (HBO) to the title?
Re: Max is taking 4K away from its legacy ad-free subscribers
#6Who is Max? I really hate what HBO did here. I was very much liking the HBO Max era, and very much unimpressed with all of what’s happening now.
Dilution of a good brand to pretend a hot load is something people want.
Re: Max is taking 4K away from its legacy ad-free subscribers
#7What is the point of these aritificial tiers and gating 4k? The marginal cost to go from 1080p to 4k is insignificant unless there are underlying licensing deals hbo can't get out of.
Re: Max is taking 4K away from its legacy ad-free subscribers
#8Who is Max? I really hate what HBO did here. I was very much liking the HBO Max era, and very much unimpressed with all of what’s happening now.
The rebranding of HBO Max to "Max" might be one of the stupidest rebrandings I've ever seen. And that's saying a lot, because I've never seen a good one to begin with. I can't fathom what led to that decision. They had a service which people liked, and was named after a channel which was synonymous with "quality TV". So they decided to throw that away, in favor of the most generic name to grace the world (until Elon tried to one up them with "X")? Really? Were they sniffing markers in the HBO board room or something?
Re: Max is taking 4K away from its legacy ad-free subscribers
#9Baffles me why all these streaming companies are shooting themselves in the foot. For about 18 months there was a golden age where it was easier to pay for things than to pirate. Now we’re in a situation where it’s even /harder/ than it’s ever been.
People will pay for media if it’s easy and a good experience. The barrier to piracy is non-existent these days and you actually get a far better experience.
Re: Max is taking 4K away from its legacy ad-free subscribers
#10What is the point of these aritificial tiers and gating 4k? The marginal cost to go from 1080p to 4k is insignificant unless there are underlying licensing deals hbo can't get out of.
Agreed. 4k and Atmos is why I had Max. I immediately canceled when I got this email. No reason it couldn’t have been kept for legacy accounts.