If I had to guess, Google will only change Chrome in ways that make it more money. Browsers could do all kinds of awesome things but Google isn’t going to do any of it if it interferes with sending people to ads. It would be kind of nice if the majority browser wasn’t owned by the people selling you ads.
DRM (or hardware attestation) is the key to the market now.
It's actually very clever: once banks start blocking non-DRM browsers, that's a game over for all opensource and competing projects. The browser (and therefore the internet for most of the population) will then be controlled by the largest ads corporation in the history.
Sad, but this kind of an entrenching seem to go very quick and very well in the mobile land (see second part of the comment [0]).