No idea if I'm taking the most effective approach here, but these ethical discussions are long overdue and I really hope they'll occur.
If you strip out some personal bitterness and spent some serious time with a scorched earth editor, this could be a very effective treatise on the state of ethics and corporate responsibility in the technology industry. You touch on some interesting concepts that deserve thought... Alas, phrases like "snot-nosed kids", "Google's douche-tsunami" and "little sociopath" betray both personal bias and anger. Phrases like…
As for phrases like "little sociopath", I want to call people to action on this sort of thing. I want people I've never met to call out and halt their own little sociopaths.
I call out Google because it was once a great company, and billions of dollars of value within in it has been destroyed by careerist middle managers who had no right to do so. I feel like Google is symbolic, because it was such a great company for so long. How on earth did a company go from being a cultural leader (in workplace progressivism) to using Jack Welch-style rank-and-yank in a couple of years?
Journalistic neutrality, on this sort of issue, either veers toward meaningless abstraction ("one model is...") or conservative fact-based concretion. I want to present the facts, but I also want to present, accurately, the more intangible (but no less real) ether of injustice between them.