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YouTube's Ad Blocker Crackdown Spurs Record Uninstalls

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Re: YouTube's Ad Blocker Crackdown Spurs Record Uninstalls

#13

Post by jsnell »

vorticalbox wrote: post #9
hombre_fatal wrote: post #2

I've never seen anyone talk about how we have this underclass of internet user that subsidizes the services of everyone more tech-savvy because they don't use ad-blockers. I'm a big proponent of these crackdowns and hope we see a renormalization of the subscription model.

Ads mostly make money for Google not the channel owners, there is a reason most creators look to other services (sponcers, patron, etc)

That's not true. The revenue share has been stable at 55% to the creators / 45% to YouTube for more than a decade.

Re: YouTube's Ad Blocker Crackdown Spurs Record Uninstalls

#14

Post by paulryanrogers »

pprotas wrote: post #5

I wonder if anyone in the industry has any insights in how a regular developer can help improve ad blockers? Where to get started? As a huge fan of blocking ads, this makes me feel inspired to join the fight against Google. How can I help?

Boycott YouTube in favor of other video services? Pay for YT Premium?

Why spend so much energy bypassing compensation for an otherwise free service? It just pushes more ads in front of less sophisticated users or encourages producers to lock all content behind paywalls.

Re: YouTube's Ad Blocker Crackdown Spurs Record Uninstalls

#15

Post by solardev »

PH95VuimJjqBqy wrote: post #3

I think many content creators have recognized that it's important to expand their brand outside of youtube so they're not so beholden to youtube. I wonder if this is opening cracks for competitors.

There's Nebula. https://nebula.tv/

Many of my favorite channels (mostly civil engineering, science, history) are there, and release there first before YouTube. Sadly the UI is not as good, and there are no automatic captions like YouTube. But it's cheap and it works...

And of course there's Patreon.

Re: YouTube's Ad Blocker Crackdown Spurs Record Uninstalls

#16

Post by hombre_fatal »

vorticalbox wrote: post #9
hombre_fatal wrote: post #2

I've never seen anyone talk about how we have this underclass of internet user that subsidizes the services of everyone more tech-savvy because they don't use ad-blockers. I'm a big proponent of these crackdowns and hope we see a renormalization of the subscription model.

Ads mostly make money for Google not the channel owners, there is a reason most creators look to other services (sponcers, patron, etc)

This is trivially untrue. Youtube content creators are the ones who turn on ads and receive the majority revenue share from ads. They also make money from Youtube Premium subscribers, and users can even directly subscribe to channels on Youtube for a monthly fee just like on Patreon.

All of those tools are already there on Youtube, so I'm not convinced the crackdown is changing the dynamic for content creators nor for the users who make them money.

Re: YouTube's Ad Blocker Crackdown Spurs Record Uninstalls

#17

Post by thinkingtoilet »

a1o wrote: post #4

I avoid anything with Ads and will simply avoid YouTube, as I already have been avoiding it for a long time for simply not having useful content.

To suggest YouTube doesn't have "useful" content seems objectively false. I think it should be considered the 8th wonder of the world. Need to see how to install a car seat? Need to fix a burner on your stove? Need to learn Hindi? Need to hear a live version of a Tom Waits song he only played once? Need to learn more about Philippine-American War? Need to learn what the difference between effect and affect is? My wife's friend's husband has a channel where he literally only reviews air purifiers and has millions of views. You get the idea. YouTube has become an unrivaled global database of human knowledge. I fail to see how anyone can call that useless.

Re: YouTube's Ad Blocker Crackdown Spurs Record Uninstalls

#18

Post by katbyte »

hombre_fatal wrote: post #8
PH95VuimJjqBqy wrote: post #3

I think many content creators have recognized that it's important to expand their brand outside of youtube so they're not so beholden to youtube. I wonder if this is opening cracks for competitors.

I don't see how this comment tracks with the events. Content creators on Youtube are paid from ads and subscriptions. If they want to give their content away for free, they can turn off Youtube ads since they are the ones turning them on in the first place.

Also sponsor spots that cut out YouTube entirely
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