Earlier quoted context omitted.
I'll put Godin's fifteen best ideas against the fifteen best ideas of anyone else. Anyone who really believes in judging talent by the high points should agree that this is a better metric than his daily blog posts, which admittedly have mostly sucked for the past year.
Would you mind sharing his best 15 here, succintly, for us?I haven't read his books; from the blog posts I haven't distilled anything earthshattering.
1) The idea behind the book All Marketers Are Liars
2) His idea that ideas that inspire people to talk about them are the ideas that spread. This idea is spread out across three books (Purple Cow, Free Prize Inside, and The Big Moo).
3) His collection of ideas about what is and isn't worth measuring. C.f. his blog post on Clean Firetrucks, his blog post on holding the sides of the treadmill, etc.