There's a decent amount of friction for a European resident trying to use HA.
The landing page has two products with pricing in dollars and nothing else w.r.t. hardware. Click "Getting started" and there's still no sign of what to buy. Click "Installation" and then there are 9+ platforms (and multiple subplatforms) but no quick and realistic comparison of features or pricing. Is a NUC12WSHi3 a better deal, more energy efficient, and better equipped to handle wake words than an ODROID-M1 4GB/16GB-uSD/256GB-NVMe Addict? Will I need to buy an add-on microphone? Do I need just one box/bridge for multiple stories of a large house and then some supporting hardware? Can I finally throw my Amazon devices into the electronics trash bin at Penny?
Even among HA products... It looks like I can get a Green from the official German supplier for 110 euros, from a different European vendor that I search on Google Shopping or Idealo for 103 euros, or from Slovakia for around 100 euros.
It's all of the inconsistencies and friction that keep me from using HA. I have a solid theory on Linux distros: the landing page is a good indicator of how much of a pain it will be to install and use. I suspect that's also true with HA.
8fingerlouie mentioned Homey. When I go to that landing page, there's a flag to switch region and a big Buy button. It's only a few clicks to switch to their non-Pro bridge, and the pricing is consistent on the page and with any vendor I search online.
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In any case, I'm not using a Home device until they remove Google from the wake word. I'm not using Alexa for its invasive behavior (most notably Amazon Sidewalk) and because the Philips skill mysteriously broke a few days ago, confusing the hell out of family members accustomed to a house full of working Philips lights with customized Alexa phrases. I'm not using Siri or Cortana ever.
I'd love to move on to a better platform and would even pay a premium to get an industrial controller like my workplace. Such a platform either needs a dedicated installer-maintainer or exists only in my imagination.