HubSpot Acquires Clearbit

Post by oooyay » Wed, Nov 01, 2023, 5:41 PM UTC

Xorlev wrote: post #18

nightpool wrote: post #17

Earlier quoted context omitted.

One small piece of nuance here is that a lot of the times they're not selling your email address, they're hashing it and using it as an identifier for targeting on other sites (so that two sites that both have your email address can coordinate to sell you ads, but sites that don't already have your email address don't learn anything new).

Except it's also trivial to buy or produce tables of pre-hashed emails, so this cloak of "oh we don't know who you are, it's a hash!" is usually just lipservice.

Post by RamblingCTO » Wed, Nov 01, 2023, 5:48 PM UTC

netcraft wrote: post #6

> Now, imagine that once prospects’ and customers’ data are in HubSpot, our platform actively monitors those customers for buying intents. Not just based on direct engagements within the HubSpot platform, but also based on customers’ activities outside of HubSpot and around the web. And, when it’s time to reach out, imagine using generative A.I. powered by all of this rich data to create personal messages. That will…

Post by maxmorlocke » Wed, Nov 01, 2023, 5:52 PM UTC

andygcook wrote: post #4

Curious to see how Clearbit will be integrated into HubSpot and if the Clearbit API will remain open for others to use. Are there any other viable competitors to Clearbit for coverage and quality? We have a legacy plan for my startup at a very good price, so I've never checked out the other options.

Post by baetylus » Wed, Nov 01, 2023, 5:55 PM UTC

fooster wrote: post #26

thiago_fm wrote: post #12

Clearbit's product wasn't that good anymore and they had just got the old CEO back as far as I can remember, they've sold it in a good time then. I wonder if it was a good purchase for HubSpot though, but who am I to judge those M&A's :-)

> just got the old CEO back as far as I can remember hum? The original CEO is developing https://reflect.app/

Post by gmmeyer » Wed, Nov 01, 2023, 6:00 PM UTC

jahewson wrote: post #36

xnx wrote: post #2

Is it approximately correct that most sites (beside Google, Microsoft, Meta, etc.) that get your email address are selling it to data-brokers and sharing cookie/browser-signature information so you can be de-anonymized across the web?

No, nobody is interested in de-anonymising, it’s not useful. To target, say a car ad all that is needed is to know that cookie 1234 is interested in buying a sports car, and when that cookie is encountered, serve it a sports car ad.