Earlier quoted context omitted.
"Gladwell, Godin, 37signals, Merlin Mann, pg, Hugh MacLeod and 1001 other well known pundits and 'idea spreaders' do not claim to be making significant scientific discoveries." I think you do a disservice to these guys by your description. PG et al aren't idea spreaders, they're people who actually have good ideas and write them down. Which is way more difficult and valuable than being able to work the lab equipment…
I don't doubt the value of good ideas. But they're pretty cheap. The hard part is testing them for some truth value. Merely writing them down doesn't do that. But, sure, working the lab equipment and running the tests is a waste if you're not testing good ideas. Problem is, I'm the worst judge of what's a good idea especially if it seems good to me. I'll venture so far to say that good ideas are the ones that work. T…
Almost all of the most important intellectuals in the history of western civilization have had one thing in common: their ideas were wrong. Plato, Piaget, Copernicus, Einstein, Lamarck, Chomsky, Adam Smith, etc.
If testing ideas for truth value were really the hard part then scientific experiments wouldn't be replicable and science would have no more weight than astrology. Furthermore, scientific beliefs wouldn't run in S-Curves and progress would be linear and continuous.