Is it approximately correct that most sites (beside Google, Microsoft, Meta, etc.) that get your email address are selling it to data-brokers and sharing cookie/browser-signature information so you can be de-anonymized across the web?
Yes.
HubSpot Acquires Clearbit
11–20 of 63 posts
Re: HubSpot Acquires Clearbit
#12Clearbit's product wasn't that good anymore and they had just got the old CEO back as far as I can remember, they've sold it in a good time then.
I wonder if it was a good purchase for HubSpot though, but who am I to judge those M&A's :-)
Re: HubSpot Acquires Clearbit
#13Re: HubSpot Acquires Clearbit
#14> Now, imagine that once prospects’ and customers’ data are in HubSpot, our platform actively monitors those customers for buying intents. Not just based on direct engagements within the HubSpot platform, but also based on customers’ activities outside of HubSpot and around the web. And, when it’s time to reach out, imagine using generative A.I. powered by all of this rich data to create personal messages. That will…
The AI can send the outreach messages, and then AI can respond. Then we can all go and retire on a beach while the AI's just bounce off of each ad infinitium.
Unfortunately, there aren't enough beaches to go around, so we will still have to pick winners and losers
Re: HubSpot Acquires Clearbit
#15Is it approximately correct that most sites (beside Google, Microsoft, Meta, etc.) that get your email address are selling it to data-brokers and sharing cookie/browser-signature information so you can be de-anonymized across the web?
I don't think this is correct. Meta and Google don't sell direct access to your data. They sell advertising targeting you, based on your personal data.
I'm pretty sure it's illegal to sell users email address to a data broker under GDPR.
Re: HubSpot Acquires Clearbit
#16> Now, imagine that once prospects’ and customers’ data are in HubSpot, our platform actively monitors those customers for buying intents. Not just based on direct engagements within the HubSpot platform, but also based on customers’ activities outside of HubSpot and around the web. And, when it’s time to reach out, imagine using generative A.I. powered by all of this rich data to create personal messages. That will…
> A.I. powered
> personal messages
Re: HubSpot Acquires Clearbit
#17Is it approximately correct that most sites (beside Google, Microsoft, Meta, etc.) that get your email address are selling it to data-brokers and sharing cookie/browser-signature information so you can be de-anonymized across the web?
One small piece of nuance here is that a lot of the times they're not selling your email address, they're hashing it and using it as an identifier for targeting on other sites (so that two sites that both have your email address can coordinate to sell you ads, but sites that don't already have your email address don't learn anything new).
Re: HubSpot Acquires Clearbit
#18Is it approximately correct that most sites (beside Google, Microsoft, Meta, etc.) that get your email address are selling it to data-brokers and sharing cookie/browser-signature information so you can be de-anonymized across the web?
One small piece of nuance here is that a lot of the times they're not selling your email address, they're hashing it and using it as an identifier for targeting on other sites (so that two sites that both have your email address can coordinate to sell you ads, but sites that don't already have your email address don't learn anything new).
Except it's also trivial to buy or produce tables of pre-hashed emails, so this cloak of "oh we don't know who you are, it's a hash!" is usually just lipservice.
Re: HubSpot Acquires Clearbit
#19Is it approximately correct that most sites (beside Google, Microsoft, Meta, etc.) that get your email address are selling it to data-brokers and sharing cookie/browser-signature information so you can be de-anonymized across the web?
I don't think this is correct. Meta and Google don't sell direct access to your data. They sell advertising targeting you, based on your personal data. I'm pretty sure it's illegal to sell users email address to a data broker under GDPR.
Right. Meta and Google are much less shady about this.
Re: HubSpot Acquires Clearbit
#20Earlier quoted context omitted.
One small piece of nuance here is that a lot of the times they're not selling your email address, they're hashing it and using it as an identifier for targeting on other sites (so that two sites that both have your email address can coordinate to sell you ads, but sites that don't already have your email address don't learn anything new).
Except it's also trivial to buy or produce tables of pre-hashed emails, so this cloak of "oh we don't know who you are, it's a hash!" is usually just lipservice.
> produce tables of pre-hashed emails
Wouldn't this require knowledge of the email beforehand?