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Gmail, Yahoo announce new 2024 authentication requirements for bulk senders

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Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders

#321
post #236

Earlier quoted context omitted.

I use fastmail masked email (which is basically the same thing) with the firefox plugin. I love it.

It gets better when you have your own domain and you can register with throwaways using spamco@mydomain.

I share my domain with my parents, so I use my_name@XXX.my_domain.tld instead, whereas XXX is replaced by the service I sub to. That gets routed to my inbox and I have some server rules that sort them in sub-dirs.

For more shady stuff I have some throwaway mail at some free mail provider.

Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders

#322

> we’ll enforce a clear spam rate threshold that senders must stay under I hope they make it really strict. I'm sick of companies that send you spam ("newsletters") just because you interacted with them once, then when you unsubscribe, you get unsubscribed from that one list, so they keep spamming you just with a slightly different newsletter type. (Edit: Also, everything requiring a notification - by e-mail if they…

Just a perspective from the other side of the coin: I host various services for schools like online registration for parent - teacher conferences. When the platform is live hundreds of parents are logging in, choosing their appointments and have to confirm them via email (only one email per person not per appointment) And Yahoo is the Single worst email service to send to. I have correctly configured sfp, dmarc, dkim…

I seriously don't get why we can't have some sort of licensing authority for this type of thing. Maybe they issue you a secret key to include in email headers, or put your entire domain on some sort of whitelist. And complaints get handled by a human to confirm that it's not a "oh I don't like this, or I don't remember signing up for this" non-sense complaint that would get you blocked or have your license revoked with a normal provider.

Am I crazy or just missing some super obvious gap with this path?

Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders

#323

> we’ll enforce a clear spam rate threshold that senders must stay under I hope they make it really strict. I'm sick of companies that send you spam ("newsletters") just because you interacted with them once, then when you unsubscribe, you get unsubscribed from that one list, so they keep spamming you just with a slightly different newsletter type. (Edit: Also, everything requiring a notification - by e-mail if they…

> I hope they make it really strict. I'm sick of companies that send you spam ("newsletters") just because you interacted with them once, then when you unsubscribe, you get unsubscribed from that one list, so they keep spamming you just with a slightly different newsletter type.

Never interact with spam. Unsubscribing just tells spammers that your email address is actively being checked, and that you're the kind of person who clicks on links found in unsolicited messages. It can even end up getting you more spam (as you've noticed), and what looks like an innocent unsubscribe link can actually take you to a malicious website instead. You've really got nothing to gain by touching spam at all.

The best way to deal with the spam that makes it into your inbox, especially spam that comes from specific senders with predictable subject lines/body content like newsletters, is filtering. For example, just auto-delete anything from a domain you never want to hear from again. You never see it, and you leave them spending at least a little time/effort shouting uselessly into the void.

I tend not to auto-delete directly, but have things filtered into specific folders just in case. It takes almost no time to clear out when they get very full. Most filters are set once and forget.

Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders

#324
post #322

Earlier quoted context omitted.

Just a perspective from the other side of the coin: I host various services for schools like online registration for parent - teacher conferences. When the platform is live hundreds of parents are logging in, choosing their appointments and have to confirm them via email (only one email per person not per appointment) And Yahoo is the Single worst email service to send to. I have correctly configured sfp, dmarc, dkim…

I seriously don't get why we can't have some sort of licensing authority for this type of thing. Maybe they issue you a secret key to include in email headers, or put your entire domain on some sort of whitelist. And complaints get handled by a human to confirm that it's not a "oh I don't like this, or I don't remember signing up for this" non-sense complaint that would get you blocked or have your license revoked wi…

SMS has something similar to this. You have to honor requests to stop sending or are banned.

Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders

#325

Earlier quoted context omitted.

> Just because the header is set, it doesn’t mean it’ll do anything. True, but I think when you're processing the volume of email that Gmail is, you'll have enough data to be able to infer whether the unsubscription was processed.

All it would take is one human to review the email, but sadly given Google's aversion to humans in the loop I predict it will be inferred by an algorithm and subject to false positives with no practical way to escalate for review.

I think it would be pretty challenging to have a human in the loop at that scale. Although certainly in would be nice if there was a way to escalate.

Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders

#326
post #243

Earlier quoted context omitted.

NextDoor is the absolute fucking worst with this. They sign you up to 10+ lists each in over 9+ categories that results in what feels like 100 different "notification types". Unsubscribing from an email just unsubscribes from that one list. They don't show any other lists or categories (or imply there are more) during this process. Once you login you are greeted with a multi-page disaster to manually untoggle each of…

Yes I ran into this the other day when I tried Nextdoor out for the first time. I was actually so in awe of the insane and sociopathic dark pattern that is their email/notification subscription system that I immediately deleted the app. I don’t want to be a user on a platform that treats its users with so little respect.

> I was actually so in awe of the insane and sociopathic dark pattern that is their email/notification subscription system…

At least it’s on brand. Once you start reading you will be so in awe of the insane and sociopathic people who do the bulk of the posting.

Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders

#327

Earlier quoted context omitted.

Just a perspective from the other side of the coin: I host various services for schools like online registration for parent - teacher conferences. When the platform is live hundreds of parents are logging in, choosing their appointments and have to confirm them via email (only one email per person not per appointment) And Yahoo is the Single worst email service to send to. I have correctly configured sfp, dmarc, dkim…

Why confirm via mail at all?

maybe to confirm that the email is valid?

Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders

#328
post #237

Earlier quoted context omitted.

That exists for a reason, and it's not nefarious at all. Lot of people, especially of the older generation, forward all sorts of emails to their friends and family every day. If one person who received a forwarded email doesn't like it and clicks the unsubscribe link, the original recipient (who clearly likes the email enough to forward it around) gets unsubscribed. That's a bug. If you don't like the unfunny newslet…

I think you are mostly wrong. OP is complaining they sometimes have to enter their email address - that is absolutely unnecessary make-work. The page can prompt the email address, and have a simple unsubscribe button. Not perfect, but okay. Even better, one-click unsubscribe features (e.g. Gmail's App) are presumably set up to work for the current recipient (not the original sender) so the problem is resolved for any…

> Mostly I haven't had problems with repeat spammers, except a republican politician (I'm not in the USA so doubly annoying).

I’m a republican (also not in the US sense — I want to get rid of the tie to the monarchy) but I also find that republican politicians seem to be really annoying!

Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders

#329

> we’ll enforce a clear spam rate threshold that senders must stay under I hope they make it really strict. I'm sick of companies that send you spam ("newsletters") just because you interacted with them once, then when you unsubscribe, you get unsubscribed from that one list, so they keep spamming you just with a slightly different newsletter type. (Edit: Also, everything requiring a notification - by e-mail if they…

> I hope they make it really strict. I'm sick of companies that send you spam ("newsletters") just because you interacted with them once, then when you unsubscribe, you get unsubscribed from that one list, so they keep spamming you just with a slightly different newsletter type. Never interact with spam. Unsubscribing just tells spammers that your email address is actively being checked, and that you're the kind of p…

>Never interact with spam. Unsubscribing just tells spammers that your email address is actively being checked, and that you're the kind of person who clicks on links found in unsolicited messages. It can even end up getting you more spam (as you've noticed), and what looks like an innocent unsubscribe link can actually take you to a malicious website instead.

Yet there are people here on HN telling us that we have some kind of responsibility to watch ads, not block them, and support the kind of people who do this slimy, evil, unethical bullshit.

Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders

#330

Reading all the comments makes me think I'm an outlier. I very aggressively unsubscribe from everything so I get very little mailing list spam. Maybe a few messages a month. What I do get _constantly_ is spam email messages to my inbox from Gmail and Outlook domains. At least one a day for many years. Because it from Gmail, they have very little spam filtering done, yet if any other provider sent these messages then…

Well, If you see pattern in the spam mail then you can setup a rule that filters the spam.

That’s what I have done on my outlook.

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