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Gmail, Yahoo announce new 2024 authentication requirements for bulk senders

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Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders

#301

This might be good news, but as it comes from Google and involves email centralisation, I’m sceptical. At MailPace we already enforce DKIM, it’s pretty basic stuff. But list-unsubscribe is optional for our senders. We can make this a requirement and manage lists for senders who don’t / can’t implement a webhook to handle it (we already default to blocking resends to emails that hard bounce). However I am curious how…

Yep, just another step towards “we only accept email from Yahoo and Microsoft and they only accept mail from us”.

Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders

#302

> we’ll enforce a clear spam rate threshold that senders must stay under I hope they make it really strict. I'm sick of companies that send you spam ("newsletters") just because you interacted with them once, then when you unsubscribe, you get unsubscribed from that one list, so they keep spamming you just with a slightly different newsletter type. (Edit: Also, everything requiring a notification - by e-mail if they…

Just a perspective from the other side of the coin: I host various services for schools like online registration for parent - teacher conferences. When the platform is live hundreds of parents are logging in, choosing their appointments and have to confirm them via email (only one email per person not per appointment)

And Yahoo is the Single worst email service to send to. I have correctly configured sfp, dmarc, dkim, reverse dns for the Mailserver and have tested the wording with multiple mail testing services to make sure it doesn't have keywords that get automatically flagged.

And yet after like 50 emails to parents with yahoo email addresses they are giving me errors because of "unusual volume of emails from your domain"

There is no form, no human to talk to and they just block you.

Angry parents come to me or course because they never redeived the activation link so I had to put up a disclaimer stating that if they should not use a yahoo email address if they have a different one

Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders

#303

Most of the spam I get in gmail apparently comes from other gmail accounts. Presumably google already filtered out senders pretending to be gmail, so I am not sure what a big improvement this will be for the average user.

I receive a lot of scam emails from Google Docs - ie random users 'sharing' Google Docs with me that are either ads or viruses or both.

Interesting I received a flood of these maybe 6 months ago. It never happened before and it never happened again.

Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders

#304

> we’ll enforce a clear spam rate threshold that senders must stay under I hope they make it really strict. I'm sick of companies that send you spam ("newsletters") just because you interacted with them once, then when you unsubscribe, you get unsubscribed from that one list, so they keep spamming you just with a slightly different newsletter type. (Edit: Also, everything requiring a notification - by e-mail if they…

This is exactly why GDPR exists. What you are describing is illegal in the EU. Sending marketing communication requires clear opt in consent.

And regularly occurs

Also there are separate email marketing laws.

Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders

#305

Reading all the comments makes me think I'm an outlier. I very aggressively unsubscribe from everything so I get very little mailing list spam. Maybe a few messages a month. What I do get _constantly_ is spam email messages to my inbox from Gmail and Outlook domains. At least one a day for many years. Because it from Gmail, they have very little spam filtering done, yet if any other provider sent these messages then…

Yep, I'm the opposite of you. I get almost zero true "spam" to my Gmail account. Maybe 1-2 messages a month. Whereas quite a few of these quasi-spam marketing emails from a company that I once had some interaction with. The worst is hotels - you stay at 10 hotels during the course of a trip, then you get added to 10 email lists for the rest of your life.

You might not get much spam delivered to your Gmail inbox, but that doesn't stop Gmail from being the largest _source_ of actually delivered spam.

Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders

#306

Earlier quoted context omitted.

Yes I ran into this the other day when I tried Nextdoor out for the first time. I was actually so in awe of the insane and sociopathic dark pattern that is their email/notification subscription system that I immediately deleted the app. I don’t want to be a user on a platform that treats its users with so little respect.

I did the exact same thing a few days ago. I thought NextDoor would be social media that connects me with my local community. Nope. It’s overwhelmingly “recommend me someone for ”, camera footage of shady people or crime reports, and complaints about neighbors. The excessive emails were the final straw that took me from indifference to actively excising NextDoor from my phone. So if anyone has ideas for connecting wi…

We just have a WhatsApp group...

Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders

#307

Earlier quoted context omitted.

Yes I ran into this the other day when I tried Nextdoor out for the first time. I was actually so in awe of the insane and sociopathic dark pattern that is their email/notification subscription system that I immediately deleted the app. I don’t want to be a user on a platform that treats its users with so little respect.

I did the exact same thing a few days ago. I thought NextDoor would be social media that connects me with my local community. Nope. It’s overwhelmingly “recommend me someone for ”, camera footage of shady people or crime reports, and complaints about neighbors. The excessive emails were the final straw that took me from indifference to actively excising NextDoor from my phone. So if anyone has ideas for connecting wi…

> camera footage of shady people or crime reports

Which are usually just black people existing or generic "people walking by my house" reports.

Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders

#308
Yes another nail in the coffin for email.

We have toi jump through hoops to send email to the big email providers already, and some (outlook, hotmail, yahoo) take months before allowing any volume of email to be sent to our own customers!

Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders

#309
post #243

> we’ll enforce a clear spam rate threshold that senders must stay under I hope they make it really strict. I'm sick of companies that send you spam ("newsletters") just because you interacted with them once, then when you unsubscribe, you get unsubscribed from that one list, so they keep spamming you just with a slightly different newsletter type. (Edit: Also, everything requiring a notification - by e-mail if they…

NextDoor is the absolute fucking worst with this. They sign you up to 10+ lists each in over 9+ categories that results in what feels like 100 different "notification types". Unsubscribing from an email just unsubscribes from that one list. They don't show any other lists or categories (or imply there are more) during this process. Once you login you are greeted with a multi-page disaster to manually untoggle each of…

Another for the hall of shame: MyHeritage. They will never, ever stop spamming you if they get your email. Set your language to Chinese and delete your account, now they will spam you in Chinese.

The special award though, must go to Wal-mart. That company doesn't exist in my country. I obviously never interacted with them in any way. I still get their "newsletter", and sure enough, it's authenticated to come from their domain.

Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders

#310

Earlier quoted context omitted.

I don’t think this is a legitimate concern any more. There’s basically zero value in “confirming” an email address is legitimate. Between all of the data breaches and various other ways to get actual email addresses this isn’t a problem. It’s also so cheap to send email there isn’t an operational cost where you need to optimise for sending only to know addresses. There is definitely a punitive cost for sending emails…

there's a line in the movie the incredibles where robert (the hero) is meeting with the designer (edna) of super suits to design him a new suit even though such activities are technically illegal. The dialogue goes something like this: robert: you know I'm retired from hero work. Edna:As am I, Robert, yet here we are. so now it's 2023. you're telling me it's now safe to click on unsubscribe to the spam emails. yet he…

When you mark an email as spam, the mailing service emails the sender along with all the original headers. See https://en.m.wikipedia.org/wiki/Feedback_loop_(email)

Your reasons are not actually rational.

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