This is step closer, after few more steps they'll make sure only those "approved" companies can operate email server... leading to more internet centralization.
Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
241–250 of 420 posts
Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
#242Earlier quoted context omitted.
It'll likely be the URL rewriting feature in Microsoft 365 and Outlook.com. The URL will be scanned before it's rewritten.
I've never understood why some emails are ending with :J? I thought it was a meme I didn't understand. It turns out it's just Outlook doing its thing
It's not just Outlook. Teams is messing that up just as well, and so did RiF on Android.
Turns out, dealing with Unicode beyond 2 bytes (i.e. anything above ASCII and the common Latin characters) is still a problem in 2023.
Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
#243> we’ll enforce a clear spam rate threshold that senders must stay under I hope they make it really strict. I'm sick of companies that send you spam ("newsletters") just because you interacted with them once, then when you unsubscribe, you get unsubscribed from that one list, so they keep spamming you just with a slightly different newsletter type. (Edit: Also, everything requiring a notification - by e-mail if they…
NextDoor is the absolute fucking worst with this. They sign you up to 10+ lists each in over 9+ categories that results in what feels like 100 different "notification types".
Unsubscribing from an email just unsubscribes from that one list. They don't show any other lists or categories (or imply there are more) during this process.
Once you login you are greeted with a multi-page disaster to manually untoggle each of the near 100 list types.
Then when they add new notifications it is auto-on for everyone.
Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
#244Earlier quoted context omitted.
They defined bulk senders in the 3rd paragraph: "bulk senders — those who send more than 5,000 messages to Gmail addresses in one day"
> is that the domain or the sending SMTP server?
Let's hope from what ever comes first, or people will start sending from 1.example.com, 2.example.com ...
Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
#245Earlier quoted context omitted.
There's worse. An unsubscribe link that asks you to submit your email. Few things anger me more, because they went through the trouble of pretending to comply, and a decision was made to make my day more difficult.
Also needing to log in before you can unsubscribe.
IIRC, CAN-SPAM explicitly says the unsubscribe button needs to be available without logging in. So this would be a violation.
Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
#246This might be good news, but as it comes from Google and involves email centralisation, I’m sceptical. At MailPace we already enforce DKIM, it’s pretty basic stuff. But list-unsubscribe is optional for our senders. We can make this a requirement and manage lists for senders who don’t / can’t implement a webhook to handle it (we already default to blocking resends to emails that hard bounce). However I am curious how…
> but as it comes from Google and involves email centralisation
That's my concern as well. Ah well, we'll just mark them as arc=pass and sit back and relax.
Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
#247Earlier quoted context omitted.
Becaus having used an address personally and professionally for close to 20 years, I can’t really abandon it, and I honestly get way too much important stuff to only go I. There once a month or so. If I forward all emails to the new address, I get buried under the avalanche.
Why limit yourself to only either forwarding emails or to "check for important emails" once per month? For example, email clients generally allow you to use multiple accounts at the same time. Configure your client to read emails from both accounts at the same time, and any time an important email arrives at the legacy account try to update the sender. (I mean, I'm sure that xkcd.com/1172 applies, but still this seem…
Ha, I knew it was gonna be the workflow one!
Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
#248Earlier quoted context omitted.
There's worse. An unsubscribe link that asks you to submit your email. Few things anger me more, because they went through the trouble of pretending to comply, and a decision was made to make my day more difficult.
That exists for a reason, and it's not nefarious at all. Lot of people, especially of the older generation, forward all sorts of emails to their friends and family every day. If one person who received a forwarded email doesn't like it and clicks the unsubscribe link, the original recipient (who clearly likes the email enough to forward it around) gets unsubscribed. That's a bug. If you don't like the unfunny newslet…
There is no "mistake" in wanting to unsubscribe from a mail list. This is just dark pattern to increase friction, whatever scenario they try to come up to justify.
Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
#249Earlier quoted context omitted.
That exists for a reason, and it's not nefarious at all. Lot of people, especially of the older generation, forward all sorts of emails to their friends and family every day. If one person who received a forwarded email doesn't like it and clicks the unsubscribe link, the original recipient (who clearly likes the email enough to forward it around) gets unsubscribed. That's a bug. If you don't like the unfunny newslet…
There is no "mistake" in wanting to unsubscribe from a mail list. This is just dark pattern to increase friction, whatever scenario they try to come up to justify.
I share your frustration, but there is no evidence that you read the comment you're replying to.
That comment explains that there's a scenario where people can be accidentally unsubscribed in the presence of mail forwarding, and the requirement to enter an email address can patch over this.
Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
#250Earlier quoted context omitted.
It's transactional email - so generally speaking it's not a subscription list that recipients are on per se. This is in line with the CAN SPAM guidance (although that is a US law it's good guidance to follow globally). Also it requires senders to actually implement it, which is not possible to confirm. Although we could add a catch all service that does this automatically, which I think we'll do.
As someone who gets tons of transactional email I didn't sign up for (wrong address), please do implement your catch-all service and make unsubscribe mechanisms mandatory. If I can't stop it, I mark it as the spam it is, which can't be great for deliverability.
Oh lordy this so much this. As a holder of a beloved 5 character gmail address that is a common first and last name let me tell you that the misdirected email I receive is insane and countless. Services with an reputable unsubscribe get unsubbed and then I moved on. Services with no way to unsubscribe get marked spam each and every single time. Services that do that are effectively dead to me because if they ever do send a legit email gmail will automatically flag and remove them for me and I can't help but believe (with some insider knowledge) that this also impacts deliverability to other gmail accounts.