This might be good news, but as it comes from Google and involves email centralisation, I’m sceptical. At MailPace we already enforce DKIM, it’s pretty basic stuff. But list-unsubscribe is optional for our senders. We can make this a requirement and manage lists for senders who don’t / can’t implement a webhook to handle it (we already default to blocking resends to emails that hard bounce). However I am curious how…
Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
51–60 of 420 posts
Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
#52> "Gmail’s AI-powered defenses stop more than 99.9% of spam, phishing and malware from reaching inboxes and block nearly 15 billion unwanted emails every day." This will be a pain for legit use cases but will net to a better place for the ecosystem. Much like strong KYB/KYC for bulk text messaging.
You joking right? The amount of text messages spam I receive now on Verizon, and some 8 months ago before on T-mobile is staggering.
Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
#53Hijacking the thread: I do some "bulk" sending for a 501(c)3 I volunteer for. I include unsubscribe links that go to a form with a submit button (because I want the unsubscribe to be a POST request). Each link has a random opaque identifier in the query string. Something like: hxxp://example.com/unsubscribe?id=abcd1234 A couple years ago I noticed that MSFT IPs hitting my unsubscribe links with invalid identifiers on…
https://techcommunity.microsoft.com/t5/security-compliance-a...
Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
#54This might be good news, but as it comes from Google and involves email centralisation, I’m sceptical. At MailPace we already enforce DKIM, it’s pretty basic stuff. But list-unsubscribe is optional for our senders. We can make this a requirement and manage lists for senders who don’t / can’t implement a webhook to handle it (we already default to blocking resends to emails that hard bounce). However I am curious how…
Why would you allow users to unsub from transactional emails?
Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
#55Doesn't matter to me, if an email doesn't have a one click unsubscribe I just mark it as spam. Messes with their email reputation so they hopefully get kicked off of reputable email services.
Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
#56Hijacking the thread: I do some "bulk" sending for a 501(c)3 I volunteer for. I include unsubscribe links that go to a form with a submit button (because I want the unsubscribe to be a POST request). Each link has a random opaque identifier in the query string. Something like: hxxp://example.com/unsubscribe?id=abcd1234 A couple years ago I noticed that MSFT IPs hitting my unsubscribe links with invalid identifiers on…
I thought it was part of CAN SPAM that you can’t require a second action and that was why the big email sending providers moved to that.
I've seen this pattern of unsubscribe link, then click button approved as CAN-SPAM compliant more than once so I don't think there's a legal concern. The CAN-SPAM rule seems more targeted at the systems you used to see a lot that required the user to log into their account, type in their email address, or figure out a complicated "communications preferences" list to use the unsubscribe form.
check out https://www.ecfr.gov/current/title-16/chapter-I/subchapter-C...
It's a little fuzzy to me how exactly to interpret this but I think you could reasonably read it as allowing even unsubscribe pages that require you to type your email address in again (even though I detest these and don't think the problem they're intended to solve is a meaningful one).
Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
#57Hijacking the thread: I do some "bulk" sending for a 501(c)3 I volunteer for. I include unsubscribe links that go to a form with a submit button (because I want the unsubscribe to be a POST request). Each link has a random opaque identifier in the query string. Something like: hxxp://example.com/unsubscribe?id=abcd1234 A couple years ago I noticed that MSFT IPs hitting my unsubscribe links with invalid identifiers on…
Please try to make the world a better place instead of doing the legal minimum.
Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
#58Hijacking the thread: I do some "bulk" sending for a 501(c)3 I volunteer for. I include unsubscribe links that go to a form with a submit button (because I want the unsubscribe to be a POST request). Each link has a random opaque identifier in the query string. Something like: hxxp://example.com/unsubscribe?id=abcd1234 A couple years ago I noticed that MSFT IPs hitting my unsubscribe links with invalid identifiers on…
Yes, I know I've seen someone talk about this before, I think it's their link safety checking thing: https://techcommunity.microsoft.com/t5/security-compliance-a...
Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
#59Most of the spam I get in gmail apparently comes from other gmail accounts. Presumably google already filtered out senders pretending to be gmail, so I am not sure what a big improvement this will be for the average user.
Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
#60Most of the spam I get in gmail apparently comes from other gmail accounts. Presumably google already filtered out senders pretending to be gmail, so I am not sure what a big improvement this will be for the average user.