Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
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Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
#2Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
#3Most of the spam I get in gmail apparently comes from other gmail accounts. Presumably google already filtered out senders pretending to be gmail, so I am not sure what a big improvement this will be for the average user.
Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
#4Oh fun so basically no one will be able to setup their own email servers by themselves anymore. Antispam is killing the open internet now.
Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
#5This isn't as big of a change as it sounds.
There are three requirements. The first requirement - DKIM - is already a de facto must-have when sending emails to avoid getting marked as spam. The second is also a legal requirement in the US for all commercial email under the CAN-SPAM act[0]. And the third is more or less how email delivery has worked for the last 20 years or so anyway.
[0] The "one click" and "within two days" parts are a little stricter than the bare minimum CAN-SPAM requirements, but not much, and they are not difficult for any legitimate sender to implement.
Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
#6Oh fun so basically no one will be able to setup their own email servers by themselves anymore. Antispam is killing the open internet now.
...and saving email at the same time. It's totally unusable without spam filters, and the open models/blacklists don't come anywhere close to Gmail's capabilities.
Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
#7Oh fun so basically no one will be able to setup their own email servers by themselves anymore. Antispam is killing the open internet now.
Did we read a different article? DKIM is a simple DNS entry. One-click unsubscribe should be standard.
Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
#8> "Gmail’s AI-powered defenses stop more than 99.9% of spam, phishing and malware from reaching inboxes and block nearly 15 billion unwanted emails every day."
This will be a pain for legit use cases but will net to a better place for the ecosystem.
Much like strong KYB/KYC for bulk text messaging.
Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
#9Oh fun so basically no one will be able to setup their own email servers by themselves anymore. Antispam is killing the open internet now.
> Oh fun so basically no one will be able to setup their own email servers by themselves anymore. Antispam is killing the open internet now.
It's been a long time since you've been able to set up your own email servers without DKIM and expect that your emails will get reliably delivered to Gmail users, especially for bulk mail.
The second requirement is more or less already a legal requirement in the US, and the third is literally how anti-spam has always worked - the only difference is that Google is now saying that they'll publish the threshold publicly, rather than keeping it a secret.
This is technically news, but it's hardly a major shift.
Re: Gmail, Yahoo announce new 2024 authentication requirements for bulk senders
#10Oh fun so basically no one will be able to setup their own email servers by themselves anymore. Antispam is killing the open internet now.
Did we read a different article? DKIM is a simple DNS entry. One-click unsubscribe should be standard.
Also:
> So today, we’re introducing new requirements for bulk senders — those who send more than 5,000 messages to Gmail addresses in one day
If you run an email server for personal use, you are quite unlikely to send more than 5k messages per day.