Earlier quoted context omitted.
You establish a process before you need it, and code review, especially when starting up is a fantastic way to make sure that everybody is on the same page and that you don't end up with a bunch of latent issues further down the line. The fact that they have no customers today doesn't mean that they won't have any in the future and mistakes made today can cause downtime further down the line. If you're wondering why…
I'm not advocating for having no processes, I'm advocating for a process that matches their situation. A company with no customers should not be worrying about causing a production outage, they should be worried about getting a demoable product out. Dogmatic adherence to a process that limits developer velocity and optimizes for correct code is very likely the wrong call when you have no customers.
I don't know the context and I don't know the particular business the OP is talking about. What I do know is that if you feel that your management is cargo culting development methodology (which really does happen) you can either engage them constructively or you can leave for a better company. Going in with a confrontational mindset isn't going to be a good experience for anybody involved. Case in point: the OP is still upset enough that he feels it necessary to vent about this in an online forum.
Note that this is the same person who in another comment wrote:
"On the flip side I’m trying to convince my CTO to fire half our engineering team - a group of jokers he hired during the run-up who are now wildly overpaid and massively under-delivering. With all the tech talent out there I’m convinced we’d replace them all within a week."