Strange that he didn't put himself at the pinnacle of the pyramid. Lebedev is a successful businessman and a relentless self-promoter, but he is widely despised in Russian design circles as a designer . His f#ck-you-all attitude (clearly demonstrated by the poster) doesn't help matters either.
Also note that I posted an article within the same hour that was clearly more thought provoking: http://news.ycombinator.com/item?id=380023 .