Earlier quoted context omitted.
> The only person this really benefits is new users to the system that haven't figured out how to get a transit card yet. Nah. The end game here (as seen in NYC and London) is just getting rid of the transit card entirely. Which is a very positive thing, it’s an unnecessary extra layer of administration to keep track of the balance, top them up, etc etc. Certainly as a New Yorker I’m very glad to be rid of my Metroca…
> Which is a very positive thing, it’s an unnecessary extra layer of administration to keep track of the balance, top them up, etc etc. While true, the negative side of this is that you lose your anonymity. It allows you be tracked via your card, and if you look at this with an dystopian viewpoint could enable you to become targeted by specific advertising based on your purchases while riding the escalators for examp…
Transport for London already do much deeper tracking than that based on WiFi. They know how many people use the stairs vs the escalator, which areas of the station become congested fastest during peak. It's helped them redesign stations for the better. I'm fine with that, I can opt out by turning WiFi off.
TFL is run by the Mayor, so if dystopian microlocation-based advertising was even proposed I would expect it to end very badly for him in a political sense.