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Ask HN: Clients are gone, lots of debt, what would you do?

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21–30 of 66 posts

Re: Ask HN: Clients are gone, lots of debt, what would you do?

#21
Like others have said, I would contact the server company and do what you can to cease the contract. I personally think the advice given of 'turning up in person and begging for mercy' is a little odd and I wouldn't do that. I'd call up, ask to speak to someone about renegotiating the contract (ie someone who can make the decision, not the sales rep) and explain the business has gone under and that you would rather conclude the relationship now rather than be in a position not to be able to pay and have to have them join your list of creditors. That should pretty much do the trick.

Now, the one problem with that is that it means the product you've built will no longer be running, which means you can't sell it. However, I think it's a funny time right now for lead generation anyway and IMHO better to be out of the game for a little bit to see how things settle.

In the meantime, I would weigh up your best opportunities between consulting and getting a job - what will make you the most money (to pay off the debt). I'd also factor in what will keep you involved in the industry - ie might be better to go contract or a slightly lower paying job in lead generation/online advertising than to get a higher paying job selling insurance (just an example - point is it's something that doesn't move your career forward).

I would look to pay off at least the minimum payments, just to stop the debt from increasing - but really you should try to pay what you can off per month. The budgeting ideas are good.

Finally, I would tinker on your project in your spare time - as long as you feel you are moving forward with it and creating value. If it makes you feel miserable, which it might, I would leave it dormant.

We really don't know where we are with the economy right now and so playing a safe game for the next 6 months is vital IMHO until we know what things really look like -- then we'll be able to see the opportunities and begin to capitalize on them.

On a personal note, I just want to say I feel for you. I've never been in debt, but I've also never really embarked on a risk taking entrepreneurial venture like you did. I moved to Silicon Valley (from another country) to do it, and 2.5 years later I'm still scared to try it. Scared of the failure, especially economic.

My point is you have tried it, you have learned a lot and you have the life experience which many don't. I hope that simply empowers you to get back on your feet and try the next one. I wish I wasn't as paralyzed as I am as my window of opportunity, age wise, is closing.

Best of luck to you.

Re: Ask HN: Clients are gone, lots of debt, what would you do?

#22
Been there, and it's tough.

Based on my own experience I would recommend the following:

- Make sure you're ok, it's hard emotionally taking a hit like that, but it happens to all of us. As ksvs said in one of the other comments even Joel Spolsky hit the wall during the last bust. Realise that it's not your fault, talk to friends, enjoy life.

- get out of debt, it's a killer. I've been in worse debt and it's not as hard as you might think to get out of it. Talk to your creditors, tell them the situation and be straight about it. There's a good chance that you might be able to negotiate a deal where you don't have to pay it all back, or get lenient terms. Creditors like straight talk and hate excuses.

- when you're past the first two points start a company - the education that you have just finished by going broke with a company is worth much more than a cs degree. You have just improved your chances of success considerably. Almost nobody succeeds the first time, but the ones that start their second company have a much higher rate of success.

Good luck.

Re: Ask HN: Clients are gone, lots of debt, what would you do?

#23

Yes, I once had a failed startup, and ended up with $40K in credit card debt. I assume you are personally liable for the business credit card debt. (As you generally can't get a business credit card without personally guaranteeing it). So, just to be clear on your situation, you are 30K in debt. (Regardless of what happens to the "business", you, personally, have 30K of debt). Step one is to get yourself stabilized e…

Boy...I was ready to vote up this comment, but then I hit the part about not worrying about the $30k in credit-card debt. Instant down arrow. Absolutely TERRIBLE advice.

Whatever you do, you really must pay down the debt. Minimum payments aren't going to cut it -- this is revolving debt that you're talking about, and if you don't make more than the minimum payments, it's only going to get worse. People routinely go bankrupt by ignoring their credit cards.

Moreover, so long as you're paying tens of percent interest on your debt (as with most credit-card interest rates), every other investment that you make has to return more than your interest payments for the investment to be worthwhile. If you view a business as an investment -- just like a stock or bond -- then it makes no sense to start one while indebted unless you're sure that the return will exceed he cost of the debt. Otherwise, you're just taking careless risks with your finances, in the name of a more adventurous lifestyle.

Living frugally, you can easily pay down $30k in a few years at any decent job. Negotiate with your lenders, get the interest rate as low as you can, liquidate the corporate assets, and get rid of the debt. Starting a company is hard enough -- don't saddle yourself with the additional burden of serious personal debt before you begin.

Re: Ask HN: Clients are gone, lots of debt, what would you do?

#24
There is quite a bit of good advice here. I too was in a similar situation a number of years ago when my (as in I owned it) company was taken out by the post 911 meltdown. I closed out with more debt than you.

My suggestions (as someone who is not an attorney or a CPA) are:

1. Talk with the hosting company to get out of the contract. 2. Call all of your creditors, and tell them your situation. Ask them to help you and see if you can work out a payment plan. My creditors were surprisingly willing to help. 3. Get a full time job, work hard, and pay off your debt. 4. Keep your products on simmer until the time is again right. If you built a company once, you can do it again.

Being in debt sucks, and it took a number of years for me to get out of it; however, declaring bankruptcy will ruin your credit and be on your record for years to come. If you have that on your credit record, then creditors will stay away from you for years to come.

The economy is taking out companies left and right. Small and large alike. Just remember that nothing is insurmountable. Keep up your spirits, and keep moving forward. There is only one direction to move, ahead.

Re: Ask HN: Clients are gone, lots of debt, what would you do?

#25
post #20

I would go forward from where you are. Look for additional contract work and look for additional business that can leverage your assets as they are. Tell everyone you know that you are looking for work and are available to start immediately. Go back to all of your old clients and see if there is any basis to consult/contract or support them--that doesn't involve incurring additional expense in advance. Simplify your…

Rather than keep the 6K separate, pay the 6K on one of your cards (the one with the highest rate) and do a cash advance on the card every time a payment is due, this will decrease your interest a bit. You're probably paying 20% on your cards to, currently you have a yearly income - on paper anyway - so banks will still talk to you, so look at minimizing the interest, some options are 1) get a personal loan for around…

He needs that 6K to live on until he can find more income. If you pay 6K on the credit card you still owe the minimum payment next month only now you're broke. At the margin he will have to declare bankruptcy. This is a cash flow budgeting problem: many bootstrapping startups face these kinds of issues.

As for getting a personal loan he's broke and has no assets: I would be cautious about falsifying a credit application.

He needs to focus immediately on income: focusing all of his efforts to earn many times more than $600 (6 months of 20% interest on 6K) over the next six months will be more useful than more debt juggling.

Re: Ask HN: Clients are gone, lots of debt, what would you do?

#26

Get a job and pay off your credit cards. Debt is miserable.

Hey!

I will concede that the ratio (debt/monthly income) = level of depression(scale 0 to 9, 0 being your situation 9 months ago, 9 being suicidal)

Firstly, get the emotional support of your friends and family. Seriously, get the emotional support of your friends and family. Initially, you needed their support, because dropping out of college and starting a company definitely is a ballsy and "stupid" move in the eyes of many parents. However, you need their support now more than ever, because you risk slipping into a massive depression.

If you can, live off your parents. Cut as many expenses as possible. Get a few jobs. I would say pay off your debt AS QUICKLY AS POSSIBLE. It will be the most emotionally taxing and anxiety-inducing factors in your life for a while. This could also manifest into severe depression which has all sorts of massively negative side effects which could delay paying off your debt due to mental exhaustion. A year of solid hard work would pay off most of your credit card debt.

Re: Ask HN: Clients are gone, lots of debt, what would you do?

#27
post #23

Yes, I once had a failed startup, and ended up with $40K in credit card debt. I assume you are personally liable for the business credit card debt. (As you generally can't get a business credit card without personally guaranteeing it). So, just to be clear on your situation, you are 30K in debt. (Regardless of what happens to the "business", you, personally, have 30K of debt). Step one is to get yourself stabilized e…

Boy...I was ready to vote up this comment, but then I hit the part about not worrying about the $30k in credit-card debt. Instant down arrow. Absolutely TERRIBLE advice. Whatever you do, you really must pay down the debt . Minimum payments aren't going to cut it -- this is revolving debt that you're talking about, and if you don't make more than the minimum payments, it's only going to get worse. People routinely go…

I did that. I got a contracting job making $50/hour, worked for a year, grossed $100K ($50 an hour times 40 hours a week times 50 weeks in a year), paid off my $40K debt, paid $40K in taxes, and lived off of the remaining $20K.

So I want to be clear what my advice is... if you still think it's terrible advice, that's fine, as long as I'm not being confusing as to what I'm trying to say.

If I found myself in patryn20's shoes, or in my own shoes again, I personally would pay off the credit card debt before doing anything to upgrade my lifestyle. I'd stay bumming with my parents and friends, or, if that was starting to impact my productivity, get a really cheap apartment. No luxuries until the debt was paid off.

However, I wouldn't now make paying off the debt the very first priority. If I found myself in the same shoes again, I would not now stay in a contracting job just to get rid of the debt.

Absolutely I would want to see the debt going down. However I understand now the reason that is important is because it means that I'm now paying attention to the financial signals in my life.

The debt itself is only 30K, and if I paid even 30% interest on that, that's only 9K a year. That's not going to kill me.

What's important is the mindset, the understanding, that I'm now going to steer my business and my personal finances in the correct direction, and that I'm going to listen to the financial signals in my life instead of papering over them with debt. Get that right, and it won't matter if I end up paying off the debt in three months or two years.

For decision making purposes (such as, suppose patryn20 wants to start another business, should he do it or not?), I claim what's important is the time derivative of his net worth. Does the proposed business put him further into debt, making the derivative of his net worth negative? Then I would say, no, don't do it. If it is going to make money, leading to raising his net worth, and he wants to start a business, he's fired up about starting a business, he's excited by starting a business, go for it. I wouldn't base the decision on the net worth itself, I wouldn't say "don't go into business while your net worth is negative".

I wouldn't necessarily give the same advice to anyone. If someone had 30K of consumer debt from overspending, I'd be concerned at their successful ability to manage their business finances when they can't manage their personal finances. For such a person I probably would recommend getting a job and getting their personal finances under control (paying off the debt), before getting into a business. However patryn20 has a track record of a successful business, just in my opinion over leveraged, and right at the moment he reeling from a pretty hard blow. So my advice for him is different than it would be for a hypothetical person who was in 30K of credit card debt for a different reason.

Re: Ask HN: Clients are gone, lots of debt, what would you do?

#28

With no cash, you should do what will get you cash ASAP. That decidedly does not mean launching a product-- products take much longer to get off the ground and have some front-loaded cost. That leaves services-- i.e. consulting or lead-gen/marketing stuff like you were doing before. Hard to tell, but it looks like a low margin business (or you managed it poorly-- no offense!). If you were pulling in 70k per month at…

Thanks for the advice, I really do appreciate the constructive criticism. I just want to explain the issue of margin and debt in regards to the business I was running.

The margins were ok. Ranged from 15% to 40% due to client acceptance rate on the leads. Clients in the industries I was targeting always reserve the right to reject leads and never want to pay in advance.

The problem came in with anticipatory purchasing. Let's say I need 45 graphics templates, 24 domain names, and capacity to host 1,000,000 daily impressions. I also need to buy premium CPM media for the next month on specific websites. You pay for that stuff up front. So, that runs you $12,000 (just a guesstimate). You have to do this stuff before you launch the campaign or issue a full invoice.

You launch. You generate leads, and at the end of the month you invoice for $35,000. But before you even invoice at the end of the month, you have to start purchasing for the next month. Targeted media buys, additional server capacity if necessary, creatives, and so on. If you are growing, you might spend out $24,000 in the second month.

You are generally two months out on spend if you are growing. If they are stable you are spending a month ahead. This means you will pay for one to two months of expenses before you receive the payment for an invoice in the first month.

If the business starts to shrink, you have to take a hit on pre-purchased creatives, equipment, etc. This is where I got caught. When things started shrinking, I had already acquired capacity and services I could not refund. As revenue each month declined, the ability to pay off previous purchases in full declined.

Once it seemingly stabilized, I was able to start predicting purchases again and continued acquiring placements and media for November and December. Then the clients pulled the plug.

Now, having already purchased and placed creatives for the last week of November and all of December, I am now stuck with paid for graphics with no clients and media buys that I can only get partially refunded.

Just thought I would explain how it is possible to be profitable while operating, but get stuck with debt when things get shut down.

I do have to say, if I do this again I will definitely insist on minimum notice clauses in the placement orders and service contracts. No more of this "turn it off" same-day, phone call BS.

Re: Ask HN: Clients are gone, lots of debt, what would you do?

#29
post #23

Earlier quoted context omitted.

Boy...I was ready to vote up this comment, but then I hit the part about not worrying about the $30k in credit-card debt. Instant down arrow. Absolutely TERRIBLE advice. Whatever you do, you really must pay down the debt . Minimum payments aren't going to cut it -- this is revolving debt that you're talking about, and if you don't make more than the minimum payments, it's only going to get worse. People routinely go…

I did that. I got a contracting job making $50/hour, worked for a year, grossed $100K ($50 an hour times 40 hours a week times 50 weeks in a year), paid off my $40K debt, paid $40K in taxes, and lived off of the remaining $20K. So I want to be clear what my advice is... if you still think it's terrible advice, that's fine, as long as I'm not being confusing as to what I'm trying to say. If I found myself in patryn20'…

I think it's great to have that kind of mindset. As I said, I thought the rest of your advice was great -- I just happen to vehemently disagree with the notion that you can let revolving debt ride while you pursue high-risk investments (i.e. starting a business).

Even if you're "only" paying $9k a year in credit-card interest, that's still $9k that could be invested directly into your future. And if you truly believe in your business, then why wouldn't you want to invest everything into it? Is it worth starting a business two years earlier, only to have $9k less per year to funnel into your dream?

More practically, you need every last dollar that you've saved to start a business. Few entrepreneurs can afford that extra $9k a year, and I doubt that you'll meet many successful business owners who will tell you that they couldn't have used additional capital. It really doesn't make much sense to invest in a business when you're saddled with consumer debt.

Re: Ask HN: Clients are gone, lots of debt, what would you do?

#30
post #29

Earlier quoted context omitted.

I did that. I got a contracting job making $50/hour, worked for a year, grossed $100K ($50 an hour times 40 hours a week times 50 weeks in a year), paid off my $40K debt, paid $40K in taxes, and lived off of the remaining $20K. So I want to be clear what my advice is... if you still think it's terrible advice, that's fine, as long as I'm not being confusing as to what I'm trying to say. If I found myself in patryn20'…

I think it's great to have that kind of mindset. As I said, I thought the rest of your advice was great -- I just happen to vehemently disagree with the notion that you can let revolving debt ride while you pursue high-risk investments (i.e. starting a business). Even if you're "only" paying $9k a year in credit-card interest, that's still $9k that could be invested directly into your future. And if you truly believe…

I just happen to vehemently disagree with the notion that you can let revolving debt ride while you pursue high-risk investments

Starting a business is not a high-risk investment (unless you put your own money into it)

And if you truly believe in your business, then why wouldn't you want to invest everything into it?

Because, excuse me for saying so, that would be silly. Think about my business separately from me for a moment. If the business needs money, the best place to get it is from people who have money, not from me who has little.

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