I do not enjoy the default economic perspective that when it comes to artistic creation, capitalism will necessarily force all the worst possible negative incentives.
Least of all, if using Twitter as the example, for reasons I will return to.
The history of art and creation is filled to the brim with examples of creatives that refused to fold to the mold, to embrace the trends and incentives of the economy, and stuck to their convictions regardless of the monetary disincentives to do so.
YouTube and TikTok each have stereotypical extremes that gravitate for attention but each have brilliant, unique, relatively long-form (Hours+ on Youtube, 5-10 minutes on TikTok) content that is are basically the singular vision of one human sharing their perspective in a way that does not exist anywhere else. (I like many of you prefer to consume written word, but there is of course a lot to be said that seeing a person speak, and all their emotional intonation contributes something too).
It's hysterical to me that the stereotype for TikTok is still "teenagers dancing" or "gen z making funny faces", when for me it's Philosophers, Lawyers, Activists, Scientists, Technologists, Adventurers, all sharing their passions and perspectives in deep nuanced interesting looks into subjects I know nothing and everything about.
Twitter itself is interesting because this all used to be true about it too, and to a much more constrained way can still be found there. But by and large it was deliberately destroyed by Elon Musk, and the only "creators" that are left are ones that are absolutely there because they are salespeople selling themselves, or basically get rich schemes masquerading as tech content (NFTs -> Generative AI, but in general also a lot of "here's how i made money by selling a course on how to make money")