From how out of touch I am with my generation I fail to realize how many people watch TV and anime and whatever through those weird, peculiarly named "free TV and movies" websites with the pop-up ads and kinda-okay quality that have JS scripts and tons of protections to prevent you from downloading the content, one even somehow activated my browser's back button if I opened the developer tools. Who is owning these we…
There usually is a hefty layer of indirection and obfuscation between the sites and the actual content served, presumably to make these moves easier (moving a frontend is certainly much easier than moving a multi-terabyte library of pirated media) while also preventing other similar sites from leeching off the same content. The smaller ones additionally tend to employ fairly aggressive SEO techniques, which is why finding them is easy despite the continuous takedowns and name changes; the largest ones seem to rely mostly on word of mouth, just like their torrent counterparts.