Earlier quoted context omitted.
Yet we, the average person, are supposed to be concerned with the environment while corporate ogres play frivolous games like selling “Cooler Screens”. I say fuck it, burn it all down, we are doomed and being sold a lie.
100s of pounds of e-waste that will be headed for the landfills in a year or two when these inevitably break. But don't worry, Walgreens no longer uses plastic bags, because they care about the earth.
Cooler screens
201–210 of 253 posts
Re: Cooler screens
#202In an internet full of low-effort outrage hot takes, I have to say I love (and miss) this kind of writing style that's polemical but witty and restrained. One of my favorite quotes: > "Age-old advertising technology would use the context that you are in front of the ice cream door as a trigger to display the ice cream through the door. In the era of the Cooler Screen, though, the ice cream itself is hidden safely out…
Lots of great lines. Enjoyed the highlight of the cognitive dissonance in citing the benefits of "transparency.
>"The retail experience consumers want and deserve," Cooler Screens says on their website. I would admire this turn of phrase if it was intended as a contemptful one. Cooler Screens promise to bring the experience of shopping online, "ease, relevance, and transparency." "Transparency" seems like a poor choice of language when promoting a product that infamously compares poorly to the transparent door it replaces.
Re: Cooler screens
#203The one, single thing that could be a positive over glass doors is that if someone holds a door open too long, condensation builds up and obscures the view. But in every other respect these LCD panels make the experience worse, often dramatically worse.
As for the contextual ad part of it -- I never saw ads, just pictures and prices of what supposedly was inside. If there were ads I would have only resented them. But in fact the panels are often down, or show the wrong information due to them not tracking inventory well.
Re: Cooler screens
#204What a waste of energy, what a destruction of resources, what a needless cause of toxic materials in landfills. Shame on everyone involved.
Yeah, and it's like they deliberately set themselves up for failure too ?! The way they engineered it is a bit like strapping a diesel generator on the top of an electric car as a promise to increase range... but a very inefficient one that weighs almost as much as the car itself. P.S.: Coolers I can understand, but how come freezers use glass doors rather than a real insulator ? (+ printed out list of contents... no…
Keep in mind that store fridges and freezers are opened a lot. If you can see through the door to what you’re trying to grab, you may be able to grab it faster, thus enabling you to close the door faster.
Re: Cooler screens
#205Earlier quoted context omitted.
Was there any awareness that the premise was kind of goofy from the jump? Was there any concern about the optics of the failing units described by the author?
Unlike the starting point, a regular glass door, which effectively always accurately displays its inventory, a screen layer, by nature, introduces the possibility of inaccurate data, an entirely dark door, etc. Hardware maintenance is no doubt important: having a bunch of inoperative doors, especially in a single location, can lead to customers having negative experiences. The advertising premise is more straightforw…
Re: Cooler screens
#206Earlier quoted context omitted.
One day it will be like the movie, "They Live", only putting the glasses on prevents the ads that have invaded every waking moment of your life from showing.
I would pay a hefty sum for AR glasses that enabled real-life adblock.
Re: Cooler screens
#207Earlier quoted context omitted.
> The gas pumps that play advertisements while your car fills are incredibly obnoxious and makes me regret being a customer. Deface them. This is legitimate defense.
Destroying someone else's property is seldom the answer.
Re: Cooler screens
#208Earlier quoted context omitted.
We’re a few decades into a climate catastrophe; the world consumes far too many resources and energy. If nothing changes fundamentally, our grandchildren are going to live in a dystopian wasteland. And yet somehow screens in front of fridges seem to be a good idea to some?
Putting screens in front of fridges could actually reduce energy consumption, if they allow the badly isolated glass doors to be replaced by thick, well-isolated doors.
Re: Cooler screens
#209None of it makes sense but it would have been better to have like a projection of the actual inside with ads over laid on top. Make it more of an AR type setup vs just an ad.
Re: Cooler screens
#210Earlier quoted context omitted.
Sorry, I didn't notice. I read the beginning but it was a bit long winded for my taste (insert comment about modern attention spans here). I skimmed through it but obviously missed the multiple paragraphs about the Walgreens saga (insert comment about modern reading comprehension skills here).
The formatting and background do absolutely zero favors even if you're actively trying to read the whole thing. I've worked on interactive signage for retail so I would have liked to read it, but it's just really bad.