One solution to mitigate malverising is as transparency. Each as should contain the legal contact details (company name, country) of the advertiser. It does not solve the issue fully, but consumers will surely avoid East European suspicious companies advertising. It will also make it easier for the security researchers to track down bad actors and will bring some liability to the ad platform (Google). Facebook alread…
Why East European are suspicious? Little xenophobic?
If you tried to run a fake, malware-laden website in a Western country you would eventually be shut down and prosecuted.
These scams mostly fester in nations with weaker institutions, not just Eastern Europe but also China and India. Their authorities are simply not interested in preventing this kind of unlawful activity.