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Japanese tea commercial actress created by AI, is it the scandal-free future
61–70 of 82 posts
Re: Japanese tea commercial actress created by AI, is it the scandal-free future
#62What tools are there to achieve this? Is there anything available commercially? Or is it done frame by frame?
My guess is it's not generative AI, it's something like this: https://www.unrealengine.com/en-US/metahuman
Re: Japanese tea commercial actress created by AI, is it the scandal-free future
#63Earlier quoted context omitted.
I understand the first two, but I could never wrap my head around the "having an SO" is a scandal. Why is that?
Because brand celebrities' commercial value is in the parasocial relationship that viewers have with them, allowing people to imagine romantic pairings with a person they see on TV or the internet every day while still being at a psychologically safe distance. If the celebrity has a real life boy/girlfriend, then the romantic fantasy is over and so, probably, the consumer brand attachment.
Interesting is that why Americans freaked out over that transsexual influencer from the Budweiser commercial? They were having confusing feelings?
Re: Japanese tea commercial actress created by AI, is it the scandal-free future
#64Would this fly in the U.S. with the actor union?
The actors' complaint is tht studios want to scan their real-person appearance once but license it to be animated in perpetuity.
Silly actors. Companies will just grab some college girl from a campus, give her a few Starbucks coupons and presto an AI celebrity is born.
The whole point of the technology is that you don't need a classically trained actor.
Re: Japanese tea commercial actress created by AI, is it the scandal-free future
#65Earlier quoted context omitted.
By Japanese standards, having a boyfriend can be considered a scandal for a spokeswoman* if your fan base is infatuated with her and the realization she has a life alienates them. In this case, a fictional photorealistic woman is a good alternative: she can maintain a "perfect" physical appearance, never change and never have a life. * Or idol, or weather woman (look for Hiyama Saya).
To the degree that's true, an AI creation may be more appropriate than a real person. At least it won't teach people to objectify real human beings.
Or it's training people to objectify real human beings.
Re: Japanese tea commercial actress created by AI, is it the scandal-free future
#66Earlier quoted context omitted.
The actors' complaint is tht studios want to scan their real-person appearance once but license it to be animated in perpetuity.
Silly actors. Companies will just grab some college girl from a campus, give her a few Starbucks coupons and presto an AI celebrity is born. The whole point of the technology is that you don't need a classically trained actor.
This will work great for movies whose cast is made up entirely of college-age girls. If it was that simple you have to ask why they want actors in the first place.
Re: Japanese tea commercial actress created by AI, is it the scandal-free future
#67Earlier quoted context omitted.
Because brand celebrities' commercial value is in the parasocial relationship that viewers have with them, allowing people to imagine romantic pairings with a person they see on TV or the internet every day while still being at a psychologically safe distance. If the celebrity has a real life boy/girlfriend, then the romantic fantasy is over and so, probably, the consumer brand attachment.
Interesting is that why Americans freaked out over that transsexual influencer from the Budweiser commercial? They were having confusing feelings?
To a large extent. Americans have a lot of opinions about what opinions others should have.
Re: Japanese tea commercial actress created by AI, is it the scandal-free future
#68Someone will deepfake a scandal. There will even be a fake celebrity magazine with racy pictures.
Re: Japanese tea commercial actress created by AI, is it the scandal-free future
#69Earlier quoted context omitted.
Silly actors. Companies will just grab some college girl from a campus, give her a few Starbucks coupons and presto an AI celebrity is born. The whole point of the technology is that you don't need a classically trained actor.
This will work great for movies whose cast is made up entirely of college-age girls. If it was that simple you have to ask why they want actors in the first place.
Isn't the main reason to use experienced, reliable actors that there is a budget and schedule to make and you need people who can reliably deliver?
2nd reason being to use their names to promote the movie?
For reliability, it will be hard to beat AIs: they don't die or get hangovers and you can dial their age and mood back and forth.
Re: Japanese tea commercial actress created by AI, is it the scandal-free future
#70It's weirdly trading off the "SO scandal" for the risk of far fewer people falling for that actress.
If everyone knows it's an AI. Or brands might try and hide that it's an AI and then it will be the "AI scandal" when it's leaked.
Or it may be that they are discounting the "falling for" angle and can measure enough commercial performance for based on "identifying with" - which I have no problem thinking works even if you know it's an AI. I mean we readily identify with fiction characters and movie heroes, even without name-actors behind them.