Background, I work in diligence for software aquisitions. There are a lot of assumptions on this thread. I don't know the answers in this case (not sure if anyone does?) but I think it is naive to assume that Bandcamp was wise to be employing all these people. While acquisitions tanking a company with stupid decisions are super common, it's also super common for companies who are trying to look like they are growing…
In corporate environment, people really must be fooled by two numbers: head count and budget. This is true for other walks of life, too.
I initiated and lead a platform in Financial Service Industry which lead to massive productivity gains. Through standardized processes we could use an inhouse build No Code editor instead of individual app development. Costs went down from 1.5 Mio to sub 10k USD, time to market from 4 1/2 month for two dev teams to a couple of hours for a non-developer per app.
Reaction: "Dude, you are destroying careers. We get paid and promoted by budget and head count. We artificially inflate budgets and projects so that we get promoted."
I was stunned. We could do so many other things with the free capacity or help build value for the company.
Lesson: People are sometimes able to comprehend abstract stuff ("Software can be used to automate processes and can scale. It serves 1000+ customers worldwide 24/7. We have 10 people employed."). Mostly decision makers sadly prefer power ("Woooha, your company has 1.000 devs?! How cool, you must feel like superman!")
Lesson still not really comprehended, but somehow ingested.