Well DW could do something about it by at least adding the fediverse on their abominable "follow us on X, Y, Z". DW does not even have an RSS feed for chris sake. The press is complicit in the hijacking of the internet. They made a Faustian pact. Now they are crying foul.
I think you are misreading the situation. It’s not enough to have open standards if the big guys just consume that data into their closed platforms. The author argues they are too powerful. We had open standards and big tech embraced and then locked it into their platforms. We need regulations at this point.
On the back end, there is I'm sure a complex and covert dashboard project and monitoring systems to detect ideas and trends that fuel/drive decisions in Google's deeply anti-competitive behavior. There's even a solid chance that legislators are tapped via enterprise Gmail services the government now heartily uses (for example), and Google knows everything that is coming through the pipeline. Everyone was warned by scholars long ago about exactly this scenario, but we keep re-inventing the Titanic and the Hindenburg on hubris and ignorance, it never fails. It's far too late to regulate this away. Google needs to be broken up and diversified into new and totally individually distinct and independent companies for future accountability and segregation of info to be upheld.