Imagine you go to a market notorious for haggling and the company that sold you your wallet monitors all your transactions and reports them to whomever of the market sellers pays most. You are now the fat chicken, ready to be plucked: You just bought a hammer, now you need nails. From your social media trail sellers can also infer you are somewhat of a dimwit. Hurry, nails are in high demand in your area. But no worr…
The standard response from someone working in ad-tech: "But isn't it great that an advertisement informs you that you need nails too? Nothing would ever be built without the help from ad-tech!"