I work for a large tech company that gives me complete optionality around where I work. What was largely an in-person culture has turned into one that is almost entirely remote and geographically distributed.
For us, "remote work" isn't even a topic of conversation anymore, it's just the way things are. Yes there are some types of collaboration that aren't quite the same or require a little more effort, but we've largely navigated around those things.
I often think about the contrast between my experience and what I hear has been a year of absolute hand-wringing on the part of our largest competitor who is adamant about return to office. They've had fits and starts, unhappiness at every level over the policy, and it all seems futile.
I expect the arc of time this will play out across will be long, but I'm optimistic that our flexibility gives us a major hiring and retention advantage. Our competitor on the other hand just looks like they are distracting and handicapping themself.