"Search results plagued with ‘clickbait’ would have been an understatement 20 years ago. The parts of the open web you access from Google/search (most of it) is almost entirely made-for-google' ranking algorithims. The situation is worse than it is on closed social media, including Google's YouTube. Professional YouTubers are also making content for rankings above all, but the fact that it's their own face/voice keep…
Fast forward 20 years later. I think I've spent close to 300k on the website and team to help with it. I don't even want to think about my own labor costs. These days the google results for my niche are entirely dominated by an ugly purple wordpress blog ran by non-native English speakers that gets hacked every few months with a redirect to porn or russian sites. Their information is frequently wrong. It doesn't hurt their rankings at all. Yoast through it bro. Keep up the great work Google.
The entire story was posted on twitter last year by some shocked SEO researcher last year https://twitter.com/paulk139/status/1550532282288508929